Job Description:
The EMEA Market Activation Specialist will work in the Customer and Brand Experience team to lead the growth of the Champion Petfoods brands Acana and Orijen across markets/clusters under his/her responsibility, working closely with the Champion Petfoods EMEA Sales Team to ensure the marketing & sales support necessary to achieve growth objectives and foster a successful collaboration with retailers.
What are we looking for?
- Bachelor’s degree in Marketing, or a related field and 3 years+ plus experience in trade marketing, Customer Marketing or sales in FMCG
- Both fluent in French and English. Other European languages are a plus.
- Willingness to travel in the markets as required to support market activations and collaborate with local teams.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
What will be your key responsibilities?
- Local Market Activation: Lead the execution of regional marketing campaigns and initiatives across the EMEA region, adapting strategies to local market nuances, customer behavior, and sales objectives.
- Cross-Functional Collaboration: Work closely with the Category, Digital and Sales teams, and other internal stakeholders to ensure marketing strategies are effectively translated and tailored for local markets, driving alignment and results.
- Campaign Execution: Manage the year planning and budgeting to execute activations in the market in line with regional strategy and plan. Prepare launches and performance tracking. Development, delivery & communication of Market Activity Plan in line with Regional Portfolio and Activation prioritization aligned at Growth Planning
- Market Insights: Gather and analyze local market intelligence and consumer insights to inform marketing strategy and activation plans. Develops and executes multi-channel marketing strategies, including retail and trade marketing, ensuring a consistent and effective brand presence across all touchpoints.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
