Job Description:
The EMEA Customer Activation and Brand Experience Head will lead the Customer Activation and Brand Experience team to deliver growth of the Champion Petfoods brands Acana and Orijen across the region, working closely with the Champion Petfoods EMEA Marketing and Sales Team to ensure the support necessary to achieve growth objectives and foster a successful collaboration with retailers.
What are we looking for?
- Bachelor’s degree in Marketing, or a related field.
- 5 years+ plus experience in trade marketing, customer or Shopper Marketing or sales in FMCG
- A deep understanding of the local market dynamics in the EMEA region or capable of quickly understanding, including consumer behavior, retail landscape, and cultural nuances. Experience adapting global strategies for local execution is a plus
- Strong relationship builder, networker, formal and informal influencer; ability to navigate through organisations through formal and informal channels
What will be your key responsibilities?
- Develop and own the most efficient activation model for the region (across all markets) identifying most efficient tools and mechanics, mapping synergies to be achieved and implementing a team process of activation development together with Category, Advocacy and Digital Heads.
- Develop and implement a 3 year Customer and Market Activation strategy including best practice, optimal KPI definition & measurement, continuous improvement & delivering best in class capabilities.
- Development, delivery & communication of Regional Activity Plan (with relevant granularity level agreed within a market) in line with Regional Portfolio and Activation prioritization aligned at Growth Planning
- Line management and development of a team of direct reports (5), including clear succession and career planning for all high potentials
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
