Head of Marketing - Lounge by Zalando (all genders)

The Head of Marketing plays a crucial role in positioning Lounge by Zalando as the go-to fashion destination by aligning our marketing strategy with our unique value proposition. This role is centered on creating incremental impact through advanced marketing strategies and analytics. We're seeking a data-driven Head of Marketing to join our team, with a focus on developing and executing strategies that enhance user acquisition, engagement, and retention. The ideal candidate will possess deep technical marketing expertise, commercial awareness and the ability to diagnose and implement growth-driving mechanisms.

The Head of Marketing will lead a team of approximately 22 professionals across Performance, Brand, and Marketing Operations. They will oversee efforts in affiliates, display advertising, paid social, SEA, SEO, and ASO, ensuring a balanced approach between branding and performance marketing. Additionally, they’ll develop tailored marketing strategies and localize our customer experience across 17 Lounge markets.

Among your peers are: Head of Analytics, Head of Demand Tech, Head of Graphics and Content and Head of CRM.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is an online shopping club for fashion and lifestyle products in 17 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

 WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Drive Our Marketing Strategy: Own the marketing strategy, balancing performance and brand to ensure a seamless user experience.

• Lead with a Growth Mindset: Use ROI-driven methods to maximize Lounge by Zalando's value and growth potential.

• Data-Driven Marketing: Leverage data insights to create personalized marketing activities. Proficiency in data analysis and tools like Google Analytics, Looker, and SQL is beneficial.

• Optimize for Efficiency: Refine investments and processes to enhance impact and drive profitable growth.

• Inspire and Lead: Guide and motivate a team of approximately 22 people.

• Champion Marketing Technology: Collaborate with MarTech and Analytics teams to enhance data and technology frameworks, focusing on MMM, incrementality, and attribution.

• Budget Management: Oversee and allocate marketing budgets, regularly analyzing and recommending adjustments for optimization.

WE’D LOVE TO MEET YOU IF

• You have extensive leadership experience within consumer, data-focused and technology-driven international businesses.

• Successful commercial and technical leader with strong expertise in performance and brand marketing.

• Hands-on experience with digital marketing channels like TikTok, Snapchat, Google Ads, Facebook and SEO throughout the funnel.

• Strong quantitative and qualitative analytical skills, experience with building a marketing engine across tracking, attribution, automation, and optimisation.

• Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period.

• You have a customer-centric mindset, know how to put yourself in our customer’s shoes and have a strong commercial attitude.

• Proven Team Leadership: You have a strong track record of leading diverse teams, effectively managing different levels of seniority and technical expertise.

• Exceptional Stakeholder Management: You excel at managing stakeholders, confidently communicating with upper management and senior leaders to ensure alignment and garner support for Marketing initiatives.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us