Director of Marketing, EMEA

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Senior level
Edtech • Enterprise Web • HR Tech • Software
Handshake is the number one site for college students to find a job.
The Role
As the Director of Marketing, EMEA, you will lead the integration of Education and Employer marketing teams, develop a unified marketing strategy, mentor your team, and enhance operational efficiency to drive business growth in the EMEA region.
Summary Generated by Built In

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

About you

You are a seasoned marketing leader with a track record of scaling marketing teams and activities across diverse markets. You thrive in dynamic, fast-paced environments where you can leverage your strategic vision and hands-on approach to drive growth. Your leadership style is collaborative and empowering, enabling you to align different teams into a cohesive unit that delivers measurable business impact. You are comfortable working in a scale-up environment and have a strong understanding of how to build and execute marketing strategies in competitive markets.

Your impact

In this role, you will be the driving force behind Handshake's marketing success in the EMEA region, leading the consolidation of our Education and Employer marketing teams into a unified, high-performing unit. Your efforts will be crucial in breaking down silos, increasing operational efficiency, and creating a marketing strategy that aligns with our growth objectives. You will play a key role in developing a revenue-generating pipeline, significantly contributing to our market expansion and overall business success.

Your role

  • Develop and implement a unified marketing strategy that integrates our Education and Employer marketing functions across EMEA markets, ensuring alignment with company goals.
  • Lead, mentor, and develop the marketing team, bridging experience gaps and fostering a growth-focused mindset.
  • Balance strategic planning with hands-on execution to ensure the successful implementation of marketing initiatives.
  • Optimize team structure and processes to improve efficiency and drive cohesive marketing efforts across all markets.
  • Collaborate closely with cross-functional teams, including Sales, Customer Success and Product, to ensure marketing strategies support broader business objectives.

Your experience

  • 7+ years experience in marketing, with at least 3 years leading marketing teams, ideally in a scale-up or high-growth environment.
  • Extensive experience in senior marketing roles, with a focus on driving revenue through strategic and tactical initiatives.
  • Strong track record of unifying diverse teams and developing cohesive marketing strategies.
  • Demonstrated ability to manage and grow a marketing team, with a focus on skill development and operational efficiency.
  • Experience in European markets is essential; fluency in German or French is a plus.
  • Excellent communication skills, with the ability to convey complex ideas in simple terms and collaborate effectively across departments.

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake's network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce-from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you're going, not where you've been.

When it comes to our workforce strategy, we've thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

  • 💰 Equity and ownership in a fast-growing company.
  • 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
  • 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
  • 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
  • 💰 Financial coaching through Origin to help you through your financial journey.
  • 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • 🥗 Free lunch provided twice a week across all offices.
  • 🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

  • 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
  • 🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.

(UK-specific benefits, in addition to the first section) 

  • 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
  • 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

  • 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
  • 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at [email protected].

The Company
HQ: San Francisco, CA
700 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 650,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. Earlier this year, we announced our $200M Series F funding round. This Series F fundraise and new valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

Why Work With Us

How someone builds their career is foundational. We believe in working with the higher education community to help students build meaningful careers. We are at the nexus of universities, students and employers— and we’re able to connect the very best pieces of each side. We’re proud to create a community where students can be more successful.

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