Head of Growth Marketing

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The role

We seek an experienced growth marketing leader to scale our marketplace's emerging customer channels from 10 to 100.

The role is foundational to our Growth organization as we want to move away from channel-siloed thinking. It will include expanding the team, working on marketplace-wide problems (i.e., marketplace liquidity, new vs repeat customer growth), and collaborating tightly with teams across the company, including product and supply.

The role involves leading the SEO (or Affiliate) and Display channels, overseeing a total of 4-5 direct reports. Based on your operational knowledge of the channels, we can make decisions on the best team composition.

The role supposes the expansion of ownership within a timeframe based on the progress made in the first 365 days. 
This position is both strategic and operational, requiring you to plan 9-12 months ahead while staying closely involved with day-to-day operations. We value lean team structures and expect our leaders to be deeply engaged in the details to ensure success.

You will:

• Lead the transformation of both direct and indirect teams towards a growth generalist mindset.
• Address marketplace-wide problems (i.e. marketplace liquidity, new vs repeat customer growth)
• Expand the team with more growth generalists.
  
• Own SEO
• Implement the programmatic roadmap to enhance SEO rankings across hundreds of thousands of pages
• Deliver high-quality content roadmap in the “Things to do” topic space
• Key KPI: traffic growth at a guardrail CR
  
• Lead Display channels
• Manage core performance media (Google GDA, Demand Gen, DV360, Criteo) and paid social (Meta)
• Drive sustainable growth with a focus on mid-funnel prospecting, retargeting personalization, and operational innovation
• Key KPI: is growing Net Revenue at a sustainable 90d ROAS

Who you are

• 7+ years in growth marketing or a similar role
• Deep understanding of growth loops, models, and funnels
• Hands-on experience with Display and SEO (or Affiliate) channels
• Self-sufficiency: Ability to execute experiments in a fast-paced, adaptive manner
• Preferable: marketplace experience

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

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