Job Description:
We are seeking a dynamic and results-driven Performance Marketing Specialist with expertise in native advertising to join our marketing
team. You will play a critical role in driving customer acquisition, optimizing campaigns, and maximizing ROI across various native ad
platforms.
Key Responsibilities:
• Develop, implement, and manage native advertising campaigns across platforms like Taboola, Outbrain, MGID, or similar.
• Analyze campaign performance, track KPIs, and adjust strategies to meet performance goals.
• Create compelling ad copy and coordinate with the creative team to produce high-converting content.
• Conduct A/B testing to refine targeting, creatives, and bidding strategies.
• Monitor market trends and competitor activity to identify growth opportunities.
• Manage budgets efficiently to achieve cost-effective customer acquisition.
• Collaborate with analytics teams to generate detailed performance reports and actionable insights.
Qualifications:
• Proven experience in performance marketing, specifically native ads (2+ years).
• Strong understanding of native ad platforms and optimization techniques.
• Analytical mindset with a track record of data-driven decision-making.
• Exceptional skills in A/B testing, targeting, and ROI optimization.
• Proficiency in analytics tools like Tableau, Looker, Metabase, or similar.
• Excellent communication and project management abilities.
Bonus Skills:
• Experience in running campaigns for subscription business, or mobile marketing.
• Familiarity with other ad platforms (e.g., Facebook Ads, Google Ads).
• Basic understanding of SEO and content marketing.
What We Do
NeuroNation is a digital health company with the mission to help millions of people to regain, maintain, and improve cognitive and mental health.
Supported by the Ministry of Research in several projects, awarded with the AOK-Leonardo - a digital prevention award funded by the Ministry of Health - we have the required resources and products to pursue our mission, together with clinicians and researchers worldwide.
With NeuroNation's multi-domain cognitive training, almost everyone can train memory, concentration, processing speed, working memory, executive functions, and learn how to increase the quality of life through a fitter brain.
We use science and technology to empower cognition.
We aim to live our vision every day, not just for ourselves and our company, but for everyone engaging with our training on our website and apps.
With gamification in our DNA, we motivate more than 20 million members to maintain and improve their cognitive wellbeing.
If you want to put your talent into a sustainable product and contribute to our societies ability to maintain and improve cognition on a public health scale, join us!
http://www.neuronation.com
