Director Traditional Trade Execution - Brazil

Location(s):

Brazil

City/Cities:

Rio de Janeiro

Travel Required:

Relocation Provided:

Job Posting End Date:

March 16, 2025

Shift:

Job Description Summary:

Why being part of Coca-Cola Latin America?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview: 

Focus, Scope, & Impact: 

• Responsible to lead system commercial strategies implementation for Traditional Trade, identifying key opportunities, to guarantee channel strategy implementation, delivering revenues, transactions and volume objectives. 
• Tailors and implement the OU strategies and PICOS to the Zone particularities, ensuring consistency and maximizing adopt vs. adapt. 
• Lead CATMAN analysis and planogram design for shelf-space and cold drink equipment based on SKU velocity, to maximize our product turn and sales volume in the market. 
• Implement strategies and solutions to accelerate expansion/impact of commercial assets –especially cold drink equipment - and leverages performance tracking systems to advance execution with focus on RED / PICOS implementation.  
• Partner with Channel Strategy, Affordability and Premiumization areas to implement market plans to increase shopper accessibility, affordability and premiumization, supported by tools and capabilities brought thru Executional Intelligence area.  
• Support the implementation of commercial capabilities and tools (RGM, RTM/VTM, Market Assets, CCRM) to continue building our edge and enhance our go-to-market within a context of changing market conditions 
• Track channel main indicators (e.g. SOM, SO$, SOVI, RED, Price Compliance, etc.), review business performance, and design impactful actions to improve it, when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialize those insights into actions. 
• Leverages advanced analytics for opportunity identification and technology for solutions scalability. 

Function Related Activities/Key Responsibilities:

Work Focus: 

• This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders. 
• This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions. 
• Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market. 
• Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams. 
• To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers. 

Related Work Experience:

• 5+ years of experience in Commercial Execution, Market Development and Channel Strategy 
• Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models 
• Outstanding influencing skills and cross-functional collaborative working standards 
• Deep understanding of Value Chain concept

Functional Skills:

Mastery Of (Required) :

• Commercial Execution 
• Market Development 
• Advanced Analytics & Problem Solving
• Customer Management
• Value to Market

Broad Expertise In (Good to Have) :

• Shopper Marketing & Obppc 
• Segmentation
• System Financials

Communication Focus:

• Communicate with internal and external stakeholders and key Bottling partners 
• Internal: Communication and plan alignment with other departments such as KA, VTM, Channel Strategy, as well as performance review and solutions proposal to OU leadership team 
• System: Communication and alignment of strategies, frameworks, plans, and performance with Bottlers.  
• External: Communicating with other stakeholders, such as vendors and suppliers (e.g. Nielsen, market research companies, etc.) 

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.