Director, Go-to-Market Technologies

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Qualys, Inc is a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions with over 19,000 active customers in more than 130 countries, including a majority of each of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and consolidate their security and compliance solutions in a single platform and build security into digital transformation initiatives for greater agility, better business outcomes, and substantial cost savings.

The Qualys Cloud Platform and its integrated Cloud Apps deliver businesses critical security intelligence continuously, enabling them to automate the full spectrum of auditing, compliance, and protection for IT systems and web applications across on premises, endpoints, cloud, containers, and mobile environments.

We are seeking a highly skilled and experienced Director of CRM Applications/Director of Business Applications with a deep understanding of Sales and Marketing Operations and a proven track record in Go-to-Market (GTM) operationalization.

As a key member of the Enterprise Applications team, you will play a crucial role in defining and driving the success of our Sales and Marketing operations and systemization. You will partner with and guide our internal users, focusing on increasing the efficiency of Sales and GTM teams, building scalable platforms, and creating excellent internal processes and tools. This position will report to the VP of Enterprise Architecture. 

Responsibilities:

- Collaborate with senior leadership to define key performance indicators (KPIs) and success metrics to support Product, Sales, and Marketing processes and systems.

- Lead the annual and quarterly planning processes for GTM initiatives by partnering with Sales, Marketing, and Product leaders.

- Develop and execute a comprehensive architecture and strategy for Salesforce Sales Cloud, aligning with overall business objectives.

- Create and maintain a roadmap that outlines feature enhancements, integrations, and new functionalities to meet customer needs.

- Demonstrate a deep understanding of Salesforce and Marketo features and best practices.

- Collaborate with sales and marketing teams to create compelling messaging, collateral, and sales enablement documents.

- Act as a liaison between technical and non-technical teams, translating business requirements into technical specifications.

- Monitor product performance post-launch and iterate on features based on customer feedback and usage data.

- Manage a team of Product Managers and Business Systems Analysts (BSAs).

- Create user stories to support the design and development of Salesforce solutions.

- Provide critical thinking and facilitate discussions needed to drive outcomes and results to meet project goals by serving as a cross-work stream SME and escalation point.

- Take ownership of follow-ups and close gaps related to overall project approach, design issues, project execution tasks, and issues; work with the team to resolve and present findings.

- Help improve standardization and adoption of common practices.

- Demonstrate strong data analysis skills and experience in improving data quality.

- Write technical documentation and provide team training.

- Exhibit excellent written and verbal communication skills with a high degree of professionalism.

Preferred Qualifications:

• Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
• 10+ years of experience in Sales and Marketing Operations, with at least 5 years in a leadership role.
• Proven track record in GTM operationalization and strategy development.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience with CRM systems (e.g., Salesforce) and other business applications.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

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Annual Salary Guidelines: $170,000 - $200,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.