Customer Marketing Specialist

Marketing

Permanent

Job Description

We are seeking a dynamic and detail-oriented Customer Marketing Specialist to join our team. In this role, you will play a pivotal part in enhancing the customer experience across various retail channels. You will manage key marketing initiatives, maintain our brand presence in-store and online, and ensure seamless communication with internal and external stakeholders. The ideal candidate is organized, resourceful, and has a passion for delivering exceptional marketing support.

Key Responsibilities:

• SKU Listing Management:
  • Set up and maintain SKU listings across our network of retailer websites, ensuring accuracy and brand consistency.
• Flooring Tracking Maintenance:
  • Oversee the tracking of flooring products across sales channels.
  • Leverage automation tools to streamline processes and enhance efficiency.
• In-Store Shopper Experience:
  • Manage the in-store shopper experience at the retail level, including product displays and vignettes.
  • Oversee the capital expenditure budget for retail displays and ensure optimal allocation of resources.
• Print POP Program Management:
  • Coordinate the production of point-of-purchase (POP) print materials by working closely with print vendors.
  • Ensure artwork supplied by the graphics team is properly set up, translated for the Canadian market, and aligned with project goals.
• Tradeshow Support:
  • Arrange product samples, coordinate the setup, and organize other necessary marketing materials for tradeshows.
• Marketing Swag Program:
  • Manage the ordering, development, and budget of marketing swag materials. 
  • Facilitate the distribution of swag items to team members as needed.
• Consumer Rebate Programs:
  • Set up and maintain consumer rebate programs in collaboration with our vendor, 360 Insights.
• Buy Group Marketing Support:
  • Provide marketing support tailored to the needs of our buy groups, ensuring alignment with brand strategies.
• Sales Team Communications:
  • Consolidate resources and relevant updates into weekly bulletins (“Friday Updates”) for effective communication with the sales team.
• You will be located in Mississauga, ON

Qualifications:

• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent communication and organizational skills.
• Proficiency in Microsoft Office Suite, marketing tools and platforms; experience with 360 Insights and Adobe Creative Suite is a plus.
• Creative mindset with a keen eye for detail and brand consistency.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing coordination, retail marketing, or a similar role.