Customer Marketing Strategist

Posted 6 Days Ago
Be an Early Applicant
Toronto, ON
Hybrid
1-3 Years Experience
Consumer Web • eCommerce • Marketing Tech • Retail • Software
Yotpo, the leading eCommerce marketing platform.
The Role
The Customer Marketing Strategist will focus on building strong client relationships, optimizing customer success with Yotpo products, and consulting on business challenges in the eCommerce space. Responsibilities include leveraging analytics, driving adoption of features, conducting business reviews, and collaborating with internal teams to enhance customer value and support product development.
Summary Generated by Built In

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers. 

Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.

We are seeking a dynamic and versatile client-facing Customer Marketing Strategist to join our team!

In this role, you'll be instrumental in fostering strong client relationships, understanding their needs, and ensuring their success with Yotpo products. Your ability to navigate various organizational levels, coupled with your commercial acumen and strategic mindset, will be instrumental in driving customer growth and satisfaction. 

How You’ll Make An Impact

  • Showcase your deep understanding of retail, ecommerce, the Shopify ecosystem, and D2C while consulting with marketing and operational leaders to help them optimize for acquisition, retention, and LTV
  • Serve as a trusted advisor to clients, leveraging your e-commerce expertise to consult on their business challenges and objectives 
  • Responsible for driving the customer to a high value threshold during and after onboarding and getting the merchant bought in on a path to value.
  • Understand customer pain points and position thoughtful and tailored solutions that lead to meaningful value realization and expansion opportunities 
  • Leverage performance metrics and analytics: drive feature adoption, optimize programs, and understand & achieve client goals.
  • Ensure all customers are achieving value and according to project plans and timeline.
  • Strategic problem solver who can identify opportunities to streamline the value realization process and build new playbooks to help our customers achieve their goals.
  • Proactively identifies potential challenges and recommends viable solutions to internal challenges or roadblocks.
  • Be the voice of your customers by advocating internally for solutions to boost long-term customer value.
  • Conduct regular business reviews and workshops that will empower clients to maximize the full potential of our platform
  • Build and nurture strong relationships with key stakeholders including decision-makers / executive buyers 
  • Collaborate closely with internal teams, including sales, product, and marketing to inform product development and strategic decisions 
  • Quarterback internal initiatives that directly impact the success of our business and our business partners 
  • Demonstrate your knowledge and expertise within different e-commerce verticals and tailor your approach based on the unique challenges and opportunities within each vertical
  • Be a force in the ecosystem as a highly visible Yotpo ambassador, partnering not only with clients, but agencies, technology partners, and leading ecommerce platforms.

About You

  • You are an ecommerce marketing expert who wants to bring your knowledge and skills to a group of ecom customers
  • Ambitious: You are motivated by the company's growth and success, which is intrinsically your growth and success
  • Take ownership: You don't stop until your customers are engaged and successful
  • Stamina: You have a fervor for embracing change and evolving with the organization
  • Collaborator: You are curious about your business partners' work and leverage them for the outcomes you need, too
  • Winning mindset: You're tenacious and will find a way, because you want to be the best

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you. 

About Yotpo:

  • Company sponsored RRSP matching.
  • 100% coverage of additional benefits programme.
  • Equity in options.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are working in a hybrid capacity, spending 3 days per week in our Toronto office.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer,  a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

#LI-Hybrid

Top Skills

Ecommerce
Shopify
The Company
HQ: New York, NY
1,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the martech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, Sofia, Australia and growing!

Why Work With Us

The primary perk of working at Yotpo is being surrounded by some of the most intelligent, driven and compassionate people you'll ever encounter. We all work very hard to become better professionals and better people.

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