Social Media Articles

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Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

Image: Below the Sky / Shutterstock / Built In
David Ryan Polgar David Ryan Polgar
Updated on April 23, 2024

Social Media Companies Don’t Know What People Want

Social media companies often try to fix problems with clever engineering, but their solutions rarely understand why the public is upset. That disconnect is a huge problem.

Mae Rice Mae Rice
Updated on April 23, 2024

What Does a Social Media Manager Do?

It’s not all posting.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.

Zach Servideo Zach Servideo
Updated on April 22, 2024

3 Social Media Strategies Every Startup Founder Needs

Social media is a powerful tool to reach your customers. Just don’t spend too much time on it. Use these 3 strategies to get your social up to snuff.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 22, 2024

Stop Obsessing Over Top-Tier Media. Your Startup Needs Industry Press First.

A bigger audience isn’t necessarily a better audience.

Image: Shutterstock / Built In
David Ryan Polgar David Ryan Polgar
Updated on April 22, 2024

What If We Made Social Media Companies Nonprofits?

To untangle the Gordian Knot in which the public and social media are ensnared, we need to radically rethink these companies’ structures.

Peter Pellizzari Peter Pellizzari
Updated on April 22, 2024

Intellectual Influencers Need a Place to Go. Twitter Is Not It.

Love it or hate it, Twitter is here to stay, but there's a better way to talk about ideas on social media.

David Ryan Polgar David Ryan Polgar
Updated on April 22, 2024

Improving Social Media Starts Here

Right now, the social media landscape is controlled by a small number of players, even though their decisions affect large swaths of the population. Fixing the problems we face will take greater participation from everyone involved.