Sales Management Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

It’s Time to Embrace Distributed Sales Teams — Permanently

Many salespeople don’t need the office to thrive.

Avetis Ghazaryan Avetis Ghazaryan
Updated on April 23, 2024

Drive More Sales by Capitalizing on High-Congregation Moments

High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.

Image: Shutterstock / Built In
Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 22, 2024

Everything You Need to Write a Sales Engineer Job Description

Learn how to write a job description that will attract the best Sales Engineer out there with examples, a template and role overview.

Olga Mykhoparkina Olga Mykhoparkina
Updated on April 15, 2024

5 Sales Team Management Strategies to Drive Sales Performance

Sales forms the backbone of any company, and it’s an area that you can always improve. Here are five strategies for getting the most out of your team.

Brian Nordli Brian Nordli
Updated on April 15, 2024

Outside Sales Isn’t Dead. But It Is Changing.

The pandemic has ushered in a new era of hybrid sales. Here’s what you need to know.

Brian Nordli Brian Nordli
Updated on April 15, 2024

It’s Time to Debunk These 6 Common Sales Myths

And fix the bad habits they’ve created.