Product Management Articles

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Joe Procopio Joe Procopio
Updated on April 24, 2024

Create a Product Roadmap That’s Designed for Startup Speed

Let’s go fast without breaking stuff — which means that sometimes, for some things, you have to go a little slowly.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

Requirements Documentation: The Boring (but Necessary) First Step for a Great Product

Sorry, founders — a product requirements document isn’t sexy, but it is a must for building a successful product. Here’s what you need to write a winning PRD.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Product Release Management: It’s All in the Delivery

How startups can build products their customers will actually use.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

Product Management Can Improve Your Parenting

Let’s take another look at the ways in which product management gets you ready for parenthood.

Image: Shutterstock / Built In
Omar Rabbolini Omar Rabbolini
Updated on April 24, 2024

Does Your Product Have a Coherent Narrative?

Lots of things go into building a great product, but one of the most important elements is product narrative. Nailing it means the difference between being a flash in the pan and a household name.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 24, 2024

What Is Product Marketing?

Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape.

Image: Shutterstock / Built In
Jared Haleck Jared Haleck
Updated on April 24, 2024

Why Product-Market Fit Needs a New Definition

To better measure product-market fit, the definition needs an update.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Managers Must Get Past Being ‘Data Driven’

Which raises the question: How do you make decisions without data?

Image: Shutterstock / Built In

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