Expert Contributors Articles

Sorted By: Most Recent
Julius Černiauskas Julius Černiauskas
Updated on April 19, 2024

5 Ways Web Scraping Can Maximize ROI for Small Businesses

Web scraping offers a cost-effective way for smaller businesses to amplify their analytical power and compete with larger rivals. Our expert points out its benefits and some things to keep in mind as you get started.

Image: Shutterstock / Built In
Veanne Smith Veanne Smith
Updated on April 19, 2024

Want a Career in Big Data? These Are the Top Roles, Responsibilities, and Salaries.

Big Data is a big deal. This is what you need to know about roles in the field.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Is 'Statistical Significance' in Research Just a Strawman?

The longstanding methods by which researchers establish statistical significance are based on a fallacy. To produce more meaningful results from data, it’s time we revise them.

Deborah Bone Kelly Warner Deborah Bone Kelly Warner
Updated on April 19, 2024

How to Limit Your Liability for Data Collection Lawsuits

Implement COPPA notices, delete old data, and be thoughtful about default settings, among other best practices.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Are You Thinking About Risk the Wrong Way?

To make effective risk assessments, you need to understand the difference between relative and absolute risk.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Want Better Research Results? Remember Your Priors.

Too often, sloppy research methods return results that are mathematically supported but in no way reflect reality. To fix this problem, incorporate context in the form of prior assumptions.

Melissa Lowe Melissa Lowe
Updated on April 19, 2024

3 Ways Retail Brands Can Make the Most of Customer Data

Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.

Barbara Tallent Barbara Tallent
Updated on April 19, 2024

The Internet Isn’t Perfect. How Can We Fix It?

This internet optimist believes that a combination of legislation, software and consumer choice can deliver us to a more ethical life online.

Julius Černiauskas Julius Černiauskas
Updated on April 19, 2024

Why Your Company Needs a Data Ethicist

As data collection practices and the technologies that facilitate them grow at a breakneck pace, companies would be wise to invest in specialized professionals who limit the risks posed by these new solutions.

Image: Shutterstock / Built In
Edward Hearn Edward Hearn
Updated on April 19, 2024

Fix Your Broken Research Methods!

Data-driven research is crucial to understanding the marketplace, yet the replication crisis suggests much big-data analysis may be worthless. Fortunately, a simple tweak to research methods can undo much of the harm.