Too often, sloppy research methods return results that are mathematically supported but in no way reflect reality. To fix this problem, incorporate context in the form of prior assumptions.
Managing millions of weather points is far from breezy.
An agreement among scooter rental operators Lime and Spin and software technology firm Remix gives LA transportation officials more data.
Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.
Big data is helping investors get creative in their bid to expand their sources of information as companies become more tight-lipped.
This internet optimist believes that a combination of legislation, software and consumer choice can deliver us to a more ethical life online.
The beverage maker, with the help of data firm Experian, turned the novelty into a big data success story.
A look at how the healthcare industry prepares for the flu season using big data.
Restaurants are turning to big data to get more customers coming back for seconds.
EDO brings advanced advanced data science capabilities to transform linear TV marketing measurement.
