Big Data Articles

Barbara Tallent

Updated on April 19, 2024

This internet optimist believes that a combination of legislation, software and consumer choice can deliver us to a more ethical life online.

The beverage maker, with the help of data firm Experian, turned the novelty into a big data success story.

A look at how the healthcare industry prepares for the flu season using big data.

Restaurants are turning to big data to get more customers coming back for seconds.

EDO brings advanced advanced data science capabilities to transform linear TV marketing measurement.

Julius Černiauskas

Updated on April 19, 2024

As data collection practices and the technologies that facilitate them grow at a breakneck pace, companies would be wise to invest in specialized professionals who limit the risks posed by these new solutions.

Big data is a tall order for energy and tech giants are now investing in green energy as a cleaner fuel to keep their data centers.

Through user-friendly analytics, data lakes are becoming more accessible and democratic for those less technically inclined.

Edward Hearn

Updated on April 19, 2024

Data-driven research is crucial to understanding the marketplace, yet the replication crisis suggests much big-data analysis may be worthless. Fortunately, a simple tweak to research methods can undo much of the harm.

Matt Brown

Updated on April 19, 2024

An overview of this new data integration tool.