Analytics Articles

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Andre Ferraz Andre Ferraz
Updated on April 20, 2024

How Location Fingerprinting Can Thwart Fraud

Exact location collection technology gives it an edge over traditional device fingerprinting.

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Edward Hearn Edward Hearn
Updated on April 19, 2024

Make Company Leadership Stop Ignoring Your Analytics

You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.

Ruth Burr Reedy Ruth Burr Reedy
Updated on April 19, 2024

Google Analytics 4: What You Need to Know Now

A quick-and-dirty guide to the big changes coming in 2023.

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Edoardo Romani Edoardo Romani
Updated on April 18, 2024

What Is Business Analysis and Reporting?

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on April 09, 2024

A Bank with a Tech Heart: How Innovation is the Driving Force Behind Capital One

Capital One continues to innovate and use tech to change the banking industry. Built In sat down with experts from its newest business, Capital One Software, to learn more about the organization’s roots in innovation — and its latest exciting endeavors.

Capital One
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Matthew Urwin Matthew Urwin
Updated on April 08, 2024

Women in Tech Statistics: Despite Great Strides, Challenges Persist

These statistics show that the technology industry can take more steps to level the playing field for women in tech.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on April 05, 2024

‘I’ve Learned How Dynamic I Am’: Merck’s Data Science and Informatics Team Nurtures Multidisciplinary Innovation

Merck’s Data Science and Scientific Informatics team of Research and Development Sciences IT is tackling age-old questions and emerging challenges alike with a dynamic multidisciplinary approach — all while serving its mission of saving lives.

DSSI data scientists Thatchana Rajasekar, Rajath Soans, and Greg Bryman (left to right) invited to present at a symposium of Merck Research Laboratory (MRL) in 2023.
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Alyssa Schroer Alyssa Schroer
Updated on April 01, 2024

Sports Analytics: What It Is, How It’s Used

Sports analytics powers everything from coaching decisions to fantasy sports.

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Chris Dowsett Chris Dowsett
Updated on February 28, 2024

What Is Business Intelligence?

Business intelligence (BI) provides insights that guide business decisions and business monitoring while taking advantage of growing volumes of data stored by organizations.

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Edward Hearn Edward Hearn
Updated on December 19, 2023

Likelihood Vs. Probability: What’s the Difference?

The words likelihood and probability are often used interchangeably, but they actually refer to two distinct types of measurement. Our expert explains the difference in detail here.

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