Website and Digital Marketing Specialist

Company Description

Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow. "​For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced energy-saving technology and solutions.With the acquisition of Energy Systems business from Ascom, a Swiss company in 2003, and Eltek ASA, a Norwegian company in April 2015, Delta has inherited the excellent engineering resources and power design knowledge since 1906 and further development into telecom, industrial and medical markets. It is a significant step forward in Delta’s ability to offer complex high-power solutions, a broader product portfolio and strengthened Delta's position in the European market.

Job Description

We are seeking a highly motivated and creative Website and Digital Marketing Specialist to take charge of leading the development and execution of all digital marketing initiatives, with a strong focus on website strategy, SEO, SEM, and campaign management. This role requires technical expertise, creativity, and a strategic mind to develop and execute cutting-edge digital marketing campaigns that deliver exceptional results.

Website Management:

• Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
• Collaborate with the corporate team to ensure seamless integration with the CMS.
• Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
• Monitor website performance and identify areas for improvement.
• Oversee the day-to-day management and maintenance of the company’s websites.
• Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.

Online Advertisement

• Lead the development and execution of data-driven paid search campaigns across Google Ads and other relevant platforms.
• Conduct in-depth keyword research and competitive analysis to identify high-performing opportunities.
• Continuously monitor campaign performance, analyze key metrics, and make data-informed adjustments to optimize budgets and maximize ROI.
• Stay ahead of the curve by exploring and implementing innovative SEM strategies and technologies.

Intranet Management

• Collaborate with internal teams to develop and maintain an engaging and informative intranet.
• Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.

Innovation & Leadership:

• Proactively identify new opportunities for digital marketing growth and innovation.
• Stay up-to-date on the latest industry trends and best practices.

Qualifications

• Bachelor’s degree in Digital Marketing, Graphic Design, Web Development, or a related field.
• 3+ years of experience in website management, digital marketing, or a related role.
• Proficiency in analytics tools (e.g., Google Analytics).
• Hands-on experience with SEO tools (e.g., SEMrush) and SEM platforms (e.g., Google Ads).
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
• Strong understanding of HTML, CSS, and JavaScript.
• Knowledge of UI/UX best practices and wireframing tools.
• Strong creative and visual communication skills.
• Familiarity with AI-driven tools and technologies for web optimization.
• Ability to work collaboratively in a team environment.
• Strong attention to detail and organizational skills.
• Fluent English speaking is a must, German or French proficiency is a plus.
• Excellent written and verbal communication skills.