Vice President of Marketing Programs

*Vice President of Marketing Programs - US remote*

 About Axiom:

Axiom is where legal teams go to find the right talent for everything from routine in-house tasks to complex outside counsel work. Too many legal departments are stuck having to choose between paying the high fees of their law firm, hiring full-time employees they don’t need, or turning to a low-cost agency that can’t meet their quality standards. At the same time, top lawyers want to work on challenging legal matters, but they want more control over how, when, and where they practice. Both are forced compromises that no one should have to make. Axiom shares and meets the higher standards of its clients and lawyers, with our “work smarter, adapt faster, go further” approach – connecting growing mid-market and Fortune 500 companies with the world’s deepest bench of experienced, specialized legal talent.

The Role: 

Axiom is seeking a Vice President of Marketing Programs to lead the development, execution, and optimization of strategic marketing initiatives that drive brand awareness, demand generation, and revenue growth. This role will be responsible for developing integrated marketing programs that engage key audiences—including clients, prospects, and legal professionals—across multiple channels. 

As a key leader in the marketing organization, the VP of Marketing Programs will collaborate with cross-functional teams, including Sales, Product, and IT, to ensure alignment with Axiom’s business objectives. The ideal candidate is a data-driven, innovative thinker with a proven track record of building and scaling impactful marketing programs. 

Key Responsibilities 

Strategic Leadership & Program Development 

• Develop and execute a comprehensive marketing programs strategy to drive awareness, pipeline growth, and client engagement in the US and key international markets (UK, Germany, Australia, Hong Kong, Singapore).
• Oversee the creation and execution of multi-channel marketing campaigns, including webinars, email marketing, continuing legal education (CLEs), tradeshows and events, and more.  
• Align marketing programs with business goals, ensuring measurable impact on revenue and client retention.
• Partner closely with the Sales teams to drive alignment and optimize go-to-market strategies. 

Demand Generation & Growth Marketing 

• Lead demand generation efforts, including email marketing, webinars, CLEs, and targeted campaigns, to drive high-quality leads. Work in close collaboration with VP of Digital Marketing for alignment and maximum impact. 
• Leverage marketing automation tools and CRM data to optimize lead nurturing, conversion rates, and customer acquisition efforts.
• Establish metrics and KPIs to assess marketing effectiveness and continually refine program performance. 

Brand & Thought Leadership 

• Work closely with the Marketing Communications teams to develop compelling thought leadership initiatives that position Axiom as a leader in the legal industry.
• Oversee strategic sponsorships and industry events to enhance brand visibility and engagement. 

Team Leadership & Collaboration 

• Lead and mentor a high-performing marketing programs team, fostering a culture of innovation and accountability.
• Collaborate with Solution Marketing, Marketing Communications, and Digital teams to ensure consistency and cohesion across all marketing initiatives.
• Work with internal stakeholders to leverage data insights and market intelligence for continuous optimization. 

Qualifications & Experience 

• 12+ years of experience in marketing, with a focus on demand generation, integrated marketing programs, and revenue growth.
• Proven experience in B2B marketing, preferably within professional services, legal, or technology industries.
• Strong background in digital marketing and marketing automation platforms (e.g., HubSpot, Salesforce).
• Exceptional strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Experience leading and managing teams, with a focus on collaboration, mentorship, and professional development.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization. 

Why Join Axiom? 

• Be part of an innovative company shaping the future of legal talent solutions.
• Lead marketing programs that drive meaningful business impact.
• Work in a collaborative and inclusive environment that values diversity and merit-based growth.
• Enjoy a flexible and dynamic work culture. 

Ready to Make an Impact? 
If you are a results-driven marketing leader with a passion for innovation and strategic execution, we’d love to hear from you! Apply today to join Axiom as we continue to redefine legal talent solutions. 

• Our People Reflect Our Values! We are:
  • Innovative: We generate new, creative, and disruptive ideas to change the status quo in their fields
  • Performance Oriented: We possess an unbelievable work ethic and unwavering commitment to quality
  • Cross-functionally collaborative: We bring others together, creating strong relationships across lines of difference
  • Data & Fact Based: We seek to understand and learn from information and perspectives everywhere
  • Customer First: We aim to delight our clients and legal talent at every opportunity

Axiom’s total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role based in Chicago is $200,000 - 225,000. You will also be eligible to participate in our Annual Bonus Plan which on target would be 30% of your base salary for a Vice President level role in our Marketing business unit. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations. 

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at [email protected] and include “Applicant Accommodation” in the subject line.