User Acquisition Specialist

Posted 4 Days Ago
Be an Early Applicant
Georgia
Mid level
Artificial Intelligence • Machine Learning • Social Media • Software • App development
The Role
As a User Acquisition Specialist, you will develop and manage multi-channel marketing programs, optimize advertising campaigns, analyze performance metrics, and collaborate with design teams for brand unification.
Summary Generated by Built In

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a User Acquisition Specialist to join our groundbreaking dating app that embraces a sex-positive approach and places a strong emphasis on the safety and comfort of our women users.

Your main tasks will be:

  •  Attracting users through all stages of the marketing funnel: development, creation, implementation and management of multi-channel programs;
  • Management of work on the purchase of traffic, the introduction of advertising and A / B testing of creatives on channels;
  • Daily management of advertising campaigns;
  • Tracking campaign performance indicators and assessing their success by KPI;
  • Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;
  • Building effective work with the design and brand marketing team to maintain brand unity;
  • Cooperation with agencies and other contractors;
  • Maintaining records to present work results in a systematic and structured manner;
  • Market and competitor analysis;
  • Actively contribute to team discussions, initiatives and knowledge sharing.

        We expect from you:

        •  Proficiency in managing campaigns on major platforms: Google / Facebook / TikTok (additionally, UAC, In-app, ASA);
        • Strong skills in using analytics tools: AppsFlyer, Google Analytics (optional);
        •  Expertise in optimizing campaigns for cost-efficiency (CPI, CPL, CPA);
        • Knowledge of ASO strategies for improving app visibility and downloads in app stores. 

        What do we offer:

        • REMOTE OPPORTUNITY to work full time;
        • Vacation 28 calendar days per year;
        • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
        • Bonuses up to $5000 for recommending successful applicants for positions in the company;
        • Full payment for professional training, international conferences and meetings;
        • Corporate discount for English lessons;
        • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
        • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
        • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. 

        Sounds good? Join us now! 

        Top Skills

        Appsflyer
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        Google
        Google Analytics
        Tiktok
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        Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

        The Company
        676 Employees
        On-site Workplace
        Year Founded: 1991

        What We Do

        Social Discovery Group is the world's largest group of social discovery companies. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our products are already used by more than 250 million users in 100 countries around the world. We strive to have 10 times as many.

        We invest in social discovery technology startups around the world. Our portfolio of investments includes: Open AI, Flo, EVA AI, Patreon, Clubhouse, XOXO, Magnet, Woebot, Tubit, Trading View, BamBam, K-Health, and many others.

        We are leaders in the global dating market. Among our products:

        Dating.com - global dating platform
        CupidMedia - global dating service
        DilMil - leading app for South Asian expats

        Our team of digital nomads works all over the world. We have assembled a team of professionals in high-load, mobile development, machine learning, data analysis and other progressive areas.

        Your opportunities with SDGroup:

        ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products

        ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot.

        ➔Become a Digital Nomad. We believe that digital nomads are the real heroes of our time, ready to change the world and change themselves.

        ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products.

        We are the refugee friendly company.

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