Marketing Content Writer

Job Overview
Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a talented Marketing Content Writer to join our Corporate Communications team. The Marketing Content Writer delivers high-quality written communications to support the company's marketing plans, as well as support broader research and development of content, including product collateral, sales enablement, corporate and content marketing materials, to drive brand awareness and engagement through integrated communications, outreach, and promotions across a variety of marketing platforms.
What You'll Do

• Work directly with Product Marketing and internal subject matter experts to ensure quality and timely delivery of marketing communications assets in alignment with organizational strategy and marketing plans, reflecting the organization's brand voice, company and product messaging platforms.
• Take various product category and communications briefs and generates unique, creative, and original content that garners attention and facilitates clear communication with targeted market segmentations.
• Champion our brand and product voice. Support management of content and branding style guides to protect and oversee brand representation across messaging platforms.
• Proofread, copy edits and revises marketing assets, including assets produced by product marketing, demand generation, the event team and corporate communications.

What You'll Need to Succeed
We're looking for someone who:

• Is able to work on a hybrid basis (1 day per week) from either our Dallas, Atlanta or Toronto offices

Your experience should include some or all of the following:

• Bachelor's degree in marketing, communications, English or related field; or equivalent work experience
• 2 to 4 years of B2B marketing experience
• Excellent communication (verbal and written) and research skills
• Proficiency in AP Style
• Experience with writing for personalization, segmentation and A/B testing a plus
• Relentless attention to detail and dedication to consistently developing quality, error-free content
• Proven ability to build consensus and work effectively within a cross-departmental team
• Ability to work in a fast-paced, deadline-driven environment where the demands and directions of the work frequently change
• Ability to synthesize complex information
• Working knowledge of Microsoft Office Suite and Adobe Creative Cloud

Additionally, you may have:

• Software/technology marketing experience
• Knowledge of writing for social media and SEO

What You'll Gain
Benefits from Day One

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) and/or RRSP retirement savings plans with employer match

Work-Life Balance

• Competitive paid vacation time and a free day for your birthday
• Personal/sick time
• Paid holidays
• Flex Time
• Paid parental leave (U.S. candidates)
• Volunteer time off

Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.
What We Value
We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.
Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.
Who We Are
For 40 years, Applied Systems has created innovative technology for the global insurance industry. Today, we are a rapidly growing software leader that is revolutionizing the way agencies and brokerages succeed.
We are smart and curious people in a tech-first environment that champions bold and powerful thinking. We are transforming a complex industry through digitization, automation, and innovative new partnerships. Together we are driving the industry fearlessly forward.
It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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