Strategic Outreach Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

As a Strategic Outreach Specialist, you will play a pivotal role in executing, optimizing, and scaling outreach campaigns aimed at driving reviews for G2’s strategic customers. You’ll bring a data-first approach to outreach execution, experiment with new tactics, and help shape best practices across the team. This role requires creativity, project ownership, and a passion for operational excellence in a fast-paced, customer-obsessed environment.

In This Role, You Will: 

• Own the end-to-end setup and execution of paid media review generation campaigns (e.g., email, social, ads) for strategic customer accounts.
• Monitor and analyze campaign performance to identify trends, report results, and proactively optimize for higher conversion and engagement rates.
• Partner closely with the Review Generation Services team, Customer Success, and Sales teams to align on priorities.
• Test and implement new channels, outreach tactics, and incentives to enhance review volume and quality.
• Present campaign results, insights, and strategic recommendations to internal stakeholders and customer-facing teams.
  

Minimum Qualifications:

• 2–4 years of experience in digital marketing, paid media, customer outreach, or similar roles—preferably within a B2B SaaS environment.
• Proven success in executing data-driven outreach or lead generation campaigns.
• Experience working with paid channels. 
• Strong analytical skills with the ability to interpret campaign performance and provide actionable insights.
• Excellent communication and project management abilities.
• Self-starter mentality with comfort navigating ambiguity and managing multiple priorities.
• Familiarity with tools such as Salesforce, Google Sheets/Excel, and marketing automation platforms a plus.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.