Job Description
Job Summary:
Working within Global Away From Home Capabilities Team you will be accountable for:
- Leading campaigns to unlock Global AFH as a marketing powerhouse, identify & expand global brand programs across AFH
- Create & deploy toolkits to implement locally
- Build investment model and expected ROI to facilitate investment, tracking and evaluate in market.
- Share best practices globally to fuel continuous learning
- Drive campaigns with global partners at a central relationship e.g. global hotel chain
- Coordinate the creation and elevate customer& consumer specific brand value propositions and case studies
- Align with the Global VP Heinz brand to evaluate which campaigns we bring to AFH and define what the ambition should be and how we execute
- In partnership with the Bu's track and measure Brand Programs through aligned KPIs that define success
- Leverage Cross functions (Consumer Insights, Finance and other Omnichannel teams) to build the knowledge and make analysis that help find opportunities for Brand growth in AFH
- Ability to work across markets with all levels of collaborators to create consensus and execution for key strategic priorities
Key Partners
- BU Commercial Director / VP & CMO's
- AFH Global LT & AFH Country Leads
- Global Growth VP Heinz Brand
Experience Required
- Experience in building and elevating across global markets both B2C & B2B campaigns.
- Experience building internal and external relationships with senior leadership and track record to influence decision making to drive initiatives forward.
- Ability to build value based relationships across functions, levels, and markets.
- Experience working with agencies to build campaign aligned to our core brand principles.
- Commercial acumen to evaluate and take corrective actions across complex multi country campaigns.
- Entrepreneurial mentality.
- Experience and skill set in consumer marketing, culture, new product ideas and trends.
- Strong communication skills to listen, understand and influence senior team members.
- Understanding of customer development, sales, and marketing.
The role will deliver on:
- AFH NSV GP & Market Share
- AFH Strat plan to deliver 3 YP & 10 YS
- AFH Global Brand programs performance
- Brand Activation is one of 5 pillars of the AFH strategy worth $1b+ across next 10 years.
Professional Attributes
- Interpersonal Skills
- At Kraft Heinz you will easily be exposed to senior management, no matter your level. Therefore, it is important you have excellent communication skills, to deal with all kinds of different partners.
- Analytical
- We are a very data driven company. You know how to translate sophisticated data into a simple solution with your analytical demeanor.
- Result driven
- You do not only focus on your results, but always do what is best for the company.
- Team player
- Achieving results is nice but achieving results with the team is simply the best. You are a teammate, which means you are sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates.
What we offer you:
- An ambitious employer; we only want the best for you.
- A fast career track like only few other companies can match.
- A competitive salary and excellent bonus structure (above market); at KraftHeinz we strongly believe and live by ownership and meritocracy.
- A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture. 3 days from our office in Amsterdam and 2 days from home with additional 20 days per year to work from anywhere you want!
- Additional benefits such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program and Supplemental Health Insurance.
- A wide range of discounts with KraftHeinz's partnerships on fashion, electronics, travels and many more!
- Last and not least; there are always room for new insights: If you have an idea, please let us know, and we can set it in action!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
What the Team is Saying
What We Do
At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!
Why Work With Us
Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
