Sr. Demand Generation Manager

Posted 5 Days Ago
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London, Greater London, England
Senior level
Information Technology
The Role
The Sr. Demand Generation Manager will drive customer acquisition strategies in EMEA, manage large campaigns, and optimize performance metrics to grow revenue.
Summary Generated by Built In

About Dialpad

Dialpad is the leading Ai-powered customer communications platform creating human-first, Ai-enhanced solutions that will drive the next wave of how businesses communicate with and serve their customers. Enterprise customers like Randstad, Remax, Mizuho, Cigna, T-Mobile, Johns Hopkins, Motorola, Warby Parker, Panera Bread, and Netflix, use Dialpad and its Ai capabilities to deliver amazing customer experiences. Supported by notable investors such as Andreessen Horowitz, Google Ventures, and ICONIQ Capital, Dialpad is a dynamic force in Ai technology with a rapidly expanding presence. Visit dialpad.com to learn more.

Your role

We’re seeking a Sr. Demand Generation Manager to join our growing global team in London! Reporting directly to the VP Demand Generation, you’ll be responsible for contributing to Dialpad’s pipeline and revenue growth by driving impactful acquisition strategies for our business within the EMEA market.

What you’ll do

  • Oversee the planning, execution, and optimization of all customer acquisition campaigns in EMEA.
  • Work with the global team to develop comprehensive paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Manage the EMEA domains with the global web teams and help optimize SEO content for international domains.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand in EMEA.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Monitor, analyze and report on campaign performance metrics.
  • Work with outside partners/agencies as needed and internal teams to meet new business customer acquisition, pipeline and revenue goals.

Skills you’ll bring

  • Minimum 5 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 2+ years of experience in a leadership or managerial role.
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Strong understanding of SEO and proven record in growing revenue by scaling SEO programs
  • Experience with outbound and nurture campaigns.
  • Budget management experience.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits and Perks

Benefits and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!

Professional Development

Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.

Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent. 

Compensation
Teamwork makes the dream work, and Dialpad offers competitive salaries because each and every Dialer participates in our success.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work BeautifullyDelight Our Users, and Innovate Continuously to bring our world-class product to life. 

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

Top Skills

6Sense
Audio
Ctv
Demandbase
Display
Online Video
Sem
Seo
Social
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The Company
HQ: San Francisco, CA
841 Employees
On-site Workplace
Year Founded: 2011

What We Do

Dialpad is a cloud-based business phone system that turns conversations into opportunities and helps global teams make smarter calls--anywhere, anytime. We bring simplicity to the professional phone experience and some of the world’s most innovative companies use our platform. Dialpad's products span video meetings, cloud call centers, sales coaching and dialers and enterprise phone systems--and are all infused with the latest AI technologies to help every business make smarter calls. Customers include WeWork, Uber, Motorola Solutions, Domo and Xero. Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Venture Partners, Section 32, Softbank and Work-Bench.

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