Demand Generation, Sr. Manager

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.
Learn more about our team and culture on EcoVadis careers page. 

Job Description

We’re a profitable, scaled SaaS company with 1,700+ employees worldwide, expanding our demand generation function. This is a rare opportunity to shape and scale a growing function in a traditionally sales-led organization—now with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.

As a Sr. Manager/Director of Demand Generation, you’ll be responsible for driving pipeline growth across multiple channels with some junior and cross functional support. This is a blend of strategy and execution, helping drive our growth roadmap but also step in as a senior IC when needed.

Key Responsibilities

Demand Generation Strategy & Execution

• Stand up and execute multi-channel demand generation strategies to accelerate pipeline growth across paid media, ABM, gifting, events, and content syndication.
• Partner with Sales, Marketing Ops, and RevOps to optimize the marketing-to-sales handoff, ensuring seamless lead routing and improved conversion rates.
• Work with Product Marketing and Content to align campaigns with key messaging, ICP segments, and buyer journeys.
• Support global expansion efforts, tailoring demand generation strategies for regional markets.
• Lead campaign planning and execution, ensuring consistency in messaging and performance tracking across channels.

Channel Collaboration & Execution

• Work closely with channel managers (e.g., paid media, events, ABM, and outbound) to ensure demand gen programs are aligned and optimized.
• While not a dedicated channel owner, be prepared to step in executionally as a senior IC, providing guidance or hands-on support where needed.
• Partner with ABM teams to execute 1:1 and 1:few campaigns, using LinkedIn, gifting, and executive events to engage target accounts.
• Collaborate with the events team to ensure virtual and in-person events drive meaningful pipeline and engagement.
• Experiment with new channels and tactics, continuously testing ways to expand pipeline beyond traditional demand gen levers.

Performance Optimization & Attribution

• Partner with Marketing Ops and RevOps to refine lead scoring, attribution modeling, and full-funnel reporting.
• Improve visibility into demand gen performance, ensuring clear tracking of pipeline influence and revenue impact.
• Support incrementality testing across paid and organic channels to optimize demand gen efficiency.
• Develop dashboards and insights to inform marketing leadership on demand generation effectiveness.

Collaboration & Stakeholder Management

• Act as a bridge between marketing and sales, ensuring alignment on MQL definitions, lead routing, and follow-up SLAs.
• Partner with Marketing Ops, RevOps, and BI teams to ensure data-driven decision-making.
• Work with executive stakeholders, providing insights and recommendations on demand generation strategy.

Qualifications

• 7+ years of experience in demand generation, growth marketing, or revenue marketing within B2B SaaS.
• Proven ability to build and scale demand generation programs that drive measurable pipeline growth.
• Experience working across multiple demand gen channels, including paid media, ABM, gifting, events, outbound, and content syndication.
• Strong analytical skills, with experience in attribution modeling, lead scoring, and marketing automation tools (HubSpot, Marketo, Pardot, or similar).
• Familiarity with CRM, BI tools, and marketing analytics platforms.
• [Preferred] Background in enterprise B2B SaaS and an interest in ESG initiatives.

Additional Information

Why Join Us?

• Profitable, well-backed company with leadership committed to scaling demand gen the right way.
• Strong investment and support from a commercially minded leadership team.
• Opportunity to refine and expand an existing demand generation function at scale.
• Impact-driven role with autonomy to define success in enterprise growth.

Beginning: ASAP

Full time position (Permanent after probation)

Location: London

In return for your expertise, we offer:

• Support with all the necessary office and IT equipment
• Flexible working hours
• Wellness allowance for mental and physical wellbeing
• Access to professional mental health support
• Referral bonus policy
• Learning and development 
• Sustainability events and community involvement
• Peer recognition program
• Employee-led resource groups
• Cycle to work scheme
• Remote work from abroad policy 
• Hybrid work organization (from the office or from home)
• Pension contributions and optional private health coverage
• Internet and electricity bill allowance 
• Life Insurance
• Subsidised travel in London
• Community service day when volunteering

Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you! 

Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).