Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell’s…
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
- Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
How you will make history here…
As the Senior Associate Brand Manager – Specialty, you will uncover new opportunities to drive growth in our Specialty portfolio, which includes iconic brands like SpaghettiO's, Campbell's Beans, Chunky Chili and Swanson's Chicken.
What you will do…
- Partnering with Teams: Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
- Brand Strategy: Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
- Brand Activation: Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
- Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
- Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
- Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.
Who will you work with…
- Specialty Brand Team
- Cross functional partners (Sales, Supply Chain, Finance, R&D, Integrated Marketing)
What you will bring to the table… (Must Have)
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA strongly preferred).
- 3 years of proven experience in brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
- Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
- Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment.
- Excellent analytical skills and business/financial acumen.
- Results-oriented mindset with a track record of achieving or exceeding strategic business goals.
- Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.
It would be great if you have… (Nice to Have)
- Large brand experience with large CPG organization desired.
- Food experience desired.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$119,600-$171,900
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
Top Skills
What We Do
We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well.
We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today.
Campbell’s Foodservice. Made to Serve®.
