Specialist, Campaigns, QCommerce

Company Description

“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).

foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Quick Commerce (Q-Commerce) is an innovative e-commerce model that emphasizes ultra-fast delivery of groceries and essentials, ensuring customers receive their orders in under an hour. We are seeking a dynamic Campaign Specialist to lead and manage marketing initiatives for foodpanda’s Q-Commerce grocery vertical. This role requires a proactive marketer with a strong background in campaign execution, performance analysis, and cross-functional collaboration to drive growth and enhance customer engagement.

Key Responsibilities: 

Campaign Management & Execution:

• Develop and execute marketing campaigns (online and offline) to drive awareness, engagement, and sales for Q-Commerce.
• Own the end-to-end campaign lifecycle, from ideation, planning, and execution to post-campaign analysis and optimization.
• Collaborate with internal teams to ensure campaign strategies align with overall business goals and objectives.

Collaboration & Stakeholder Management:

• Work closely with the local commercial team to align campaign strategies with business needs and revenue goals.
• Coordinate with the regional marketing team to leverage best practices and ensure adherence to regional guidelines.
• Partner with sales and business development teams to drive joint business plans with key clients and stakeholders.

Performance Analysis & Optimization:

• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization to achieve desired outcomes.
• Conduct market research to stay abreast of industry trends, consumer behavior, and competitive activities in the Q-Commerce grocery space.
• Utilize findings to refine marketing strategies and identify opportunities for differentiation

Qualifications

What do you need to be successful? 

• Bachelor’s degree in marketing, business administration or related field
• 3-5 years of experience in marketing, campaign management, or growth-driven campaign planning and execution.
• Experience in Q-Commerce, retail, FMCG, or e-commerce is highly preferred.
• Proven experience in campaign management
• Strong analytical mindset with the ability to track, measure, and optimize campaigns.
• Ability to create localized marketing strategies tailored to consumer behavior.
• Strong organizational and multitasking skills in a fast-paced environment.
• Detail-oriented with excellent project management and stakeholder management abilities.