Social Media Manager

Posted Yesterday
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Tokyo
Senior level
Marketing Tech • Software
The Role
The Social Media Manager will execute the social media strategy for Japan, oversee content development, community management, and analyze performance metrics. This role involves collaborating with local and regional teams, leading social campaigns, and building relationships with creators to enhance brand advocacy.
Summary Generated by Built In

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Manager (JP)

As the social media manager in Japan, you will help build and execute the social media strategy, initiatives, and projects for the world's largest technology company. Working with the Local and Regional Program Manager, you will support all things social — from always-on content and social-led campaigns to influencer activations and event amplification — by leading the day-to-day operations as well as content development and community management for the Japan brand channels. As a social media strategist, project manager and community manager, you will wear many hats. Thus, the ability to analyze trends and situations quickly and pivot effectively is as critical to this role as deep audience understanding to build long-term strategies and plans.

Role:

  • Support social marketing activities for the Japanese market, both always-on content, community management and campaigns
  • Working closely with and partnering Program Manager, lead social media content strategy, and development, including editorial calendar, copy review and publishing for the Japanese markets
  • Liaise with internal stakeholders and agencies to source assets, including images, videos, copy and design
  • Be the filter for the Japanese market, ensuring regional programs are optimized for the local market
  • Build and manage strong relationships with Creators in Japan throughout various verticals to increase authentic advocacy and brand love
  • Support the Program Manager in performance reporting, social media audits and competitive analyses

You:

  • Degree in Business, Communications, or Marketing preferred, or equivalent industry experience
  • 7+ years of experience in tech, marketing or related industry
  • A passion for social media and content development
  • Ability to communicate effectively – in written and verbal forms – in English and Japanese
  • A strategic and creative thinker who is able to navigate around an always-on social landscape
  • Solid project management experience
  • Proficient understanding of social media analytics
  • Experience with a social media publishing tool like Sprinklr
  • Ability to bring order and attention to detail to complex stages of each project
  • Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging
  • Passionate about working as part of a larger team to deliver a common goal

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

The Company
145 Employees
On-site Workplace
Year Founded: 2015

What We Do

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA.

Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management.

Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

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