About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
At VML & Ogilvy we create connected brands with a focus on omnichannel experiences. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. We aim to create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.
Job Overview
An integral part of our Social team, the Senior Social Strategist will lead our social media projects from the development to overseeing the execution of the social media strategies. A creative thinker with a deep understanding of social media platforms, trends, analytics and audiences.
Key Accountability
- Lead development of social experience framework, outlining the consumer journey along with measurable metrics that matter for campaign or charter
- Be abreast and up to date with social media trends, platform developments, algorithm changes, best practices, and spot opportunity for test and learn pilots or on campaign implementation
- Develop and maintain relations with social platform representatives and stay informed about platform updates
- Collaborate with cross functional teams to ensure that social media strategies are integrated into broader marketing campaigns and expandable on social
- Lead brand strategy decks and collaborate with local market strategists on development right up to content pillars, topics and calendar
- Be able to identify approach to grow social media communities through engagement strategies or tactics, community engagement, addressing consumer inquiries.
- Offer approaches or messaging solutions to any potential crisis situation
- Collaborate with design and content teams to create visually appealing and shareable content
- Playbook development across social best practices, from community engagement to content creation
- Distill global charters and provide POV
- Be able to approach Strategy delivery from macro level and distill it to local nuances by market in all the above responsibilities and tasks
- Mentor and guide local market strategists, providing guidance and support in their professional development and quality of delivery output
- Lead and develop written submission for awards as/when required, and oversee case video production to ensure high chances of success
Requirements
- Experience as a social media strategist or a similar role, with track record of successful social campaigns
- In-depth knowledge of various social media platforms, its functionalities, best practices
- Strong analytical skill and the ability to interpret metrics to optimize strategies
- Exceptional writing and editing skills, with a keen eye for detail and grammar (useful for awards)
- Creative thinking and strong eye for visual design
- Familiarity with social media analytics tools and the ability to interpret data to improve campaign performance or areas within social media
- Ability to work in a fast-paced environment, managing multi-project across multi-market simultaneously
- Leadership skills and the ability to collaborate effectively with cross-functional teams
- Has prior experience on crisis management and customer service is a plus
About Us
VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.
Top Skills
What We Do
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
