Social Media Coordinator

Social Media Coordinator

Manulife Wealth & Asset Management is a key area of growth for Manulife Financial Corporation (MFC). It consists of three direct and intermediated customer segments: Retail, Retirement, and Institutional across the US, Canada, Europe, and Asia.

The Social Media Coordinator will play a crucial role in assisting the execution of social media strategies and programs that enhance the WAM brand in key global markets. The successful candidate will focus on supporting the development and distribution of engaging content across our branded social channels, both paid and organic. This role is integral in helping to maintain and grow our social media presence, ensuring consistent brand messaging and supporting the social media employee advocacy program. The Social Media Coordinator will work closely with the Social Media Manager and other team members to ensure alignment with broader marketing objectives and compliance standards.

Capabilities required include:

• Strong organizational skills with the ability to manage multiple tasks and projects simultaneously
• Effective communication skills, both written and verbal
• Ability to work collaboratively within a global, highly-matrixed organization
• Basic understanding of social media platforms, trends, and best practices
• Familiarity with social media management tools like Hootsuite or Buffer
• Basic skills in content creation, including copywriting and simple graphic design
• Eagerness to learn and adapt to new technologies and tools, including emerging AI applications in social media to enhance content creation and scheduling
• Attention to detail and commitment to maintaining brand consistency
• Enthusiasm for social media and digital marketing trends

Responsibilities:

• Assist in the creation and scheduling of social media content to support WAM's brand objectives across various platforms
• Monitor and engage with audiences on social media channels, ensuring timely responses and fostering community engagement
• Support the execution of social media campaigns, including tracking performance metrics and gathering insights for reporting purposes
• Assist in maintaining social media content calendars and ensuring alignment with overall marketing strategies
• Collaborate with internal teams and external partners to ensure content is accurate, relevant, and compliant with regulations
• Support the social media employee advocacy program by helping to coordinate content distribution and engagement initiatives among employees
• Conduct social listening and basic research to identify trends and opportunities for content development
• Assist in the preparation of regular reports on social media performance and engagement metrics
• Leverage AI tools to enhance content creation, scheduling, and engagement strategies

Candidate profile

• Bachelor’s degree in marketing, communications, or a related field
• 1-2 years of experience in social media marketing or digital marketing/communications, preferably within the financial services industry
• Familiarity with key social media platforms, including LinkedIn, X, Facebook, Instagram, TikTok and Reddit
• Basic understanding of direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies
• Proficient in using Microsoft Office Suite, basic graphic design tools and AI platforms
• Strong organizational and multitasking skills, with the ability to prioritize effectively in a fast-paced environment
• Positive attitude, strong work ethic, and a willingness to take initiative
• Demonstrated ability to work collaboratively as part of a team
• Strong attention to detail and a commitment to maintaining brand voice and standards

#LI-WAM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, Ontario

Hybrid

Salary range is expected to be between

$47,250.00 CAD - $78,750.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.