Marketing Coordinator (K-12 Education)

About myBlueprint

myBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at www.myBlueprint.ca.

Our vision is to empower every student to thrive and succeed in education, career, and life. We're creating an active and engaging learning environment for all students, and we’re are excited about what's next. Come grow your career with us!

About the Opportunity

Reporting to our Director of Marketing, we are seeking a creative, motivated, and organized Marketing Coordinator to support our marketing initiatives and campaigns. This entry-level role is ideal for a recent graduate of a marketing program who thrives in a fast-paced environment and is eager to develop a broad skill set across content creation, event coordination, digital marketing, and social media. If you’re a recent marketing graduate eager to kick-start your career in marketing and take ownership of impactful projects, we’d love to hear from you!

What you will do:

• Content Creation: Write compelling blog posts and develop sales enablement resources such as one-pagers for events.

• Event Coordination: Serve as the primary point of contact with event organizers and vendors, create event briefs for on-site team members, and manage pre- and post-event processes in Salesforce and HubSpot.

• Social Media: Develop and schedule engaging social media posts, monitor social channels, and engage with the community.

• Email Marketing: Write and set up marketing emails, adhering to brand tone and messaging.

• Digital Marketing: Update and create webpages, set up webinars, and stage blogs in WordPress.

• Customer Marketing: Effectively communicate product updates and support a strong, connected customer community.

What success looks like:

30 Days

• Gain a thorough understanding of the brand voice, products, services, and key marketing objectives.

• Shadow the Director of Marketing to understand existing marketing strategies and processes.

• Assist in drafting and scheduling social media posts and email marketing campaigns.

• Collaborate with the Director of Marketing to coordinate one event, managing logistics and creating pre-event materials.

60 Days

• Take full ownership of social media scheduling and community engagement.

• Write and schedule marketing emails independently.

• Write your first blog post.

• Develop one sales enablement resource, such as a one-pager.

90 Days

• Independently write and publish content aligned with key marketing initiatives.

• Support with digital marketing initiatives including landing page creation, website optimizations, etc

• Own event coordination from pre-event logistics to post-event processes.

What an ideal candidate will have:

• Strong Writing Skills: Ability to craft engaging, clear, and persuasive content for various audiences.

• Time Management & Prioritization: Ability to manage multiple projects and meet deadlines.

• Communication: Strong verbal communication skills to collaborate effectively.

• Attention to Detail: High standard of accuracy in content and campaign execution.

• Resourcefulness: Willingness to find solutions and navigate challenges independently.

• Willingness to Try New Things: Openness to learning new tools and exploring creative strategies.

• Bachelor’s degree or diploma in Marketing, Communications, or a related field.

Bonus points for:

• Experience with tools such as HubSpot, Salesforce, and CMS platforms (WordPress or similar) is a plus.
  Familiarity with social media scheduling tools (i.e. Hootsuite) and basic design tools (e.g., Canva, Adobe Suite) is a bonus.

• Familiarity with the K-12 education system (volunteer or work experience).

• A passion for the world of K-12 education.

• Bilingual (French and English)

Our Team

Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do. Joining our team means embracing a high-performance culture that aligns with our core values. Here's what you can realistically expect:

Accountability: We take ownership of our work and responsibilities. You'll manage a dynamic workload and may face occasional extra hours during peak periods. Our team thrives under pressure, and we hold ourselves accountable for delivering results and meeting high standards. You won't be a good fit if you're not comfortable with a demanding work environment and fluctuating workloads.

Collaboration: We enhance each other's success through effective teamwork and shared goals. While most of our work is remote, our local teams gather in the office 1-2 times a month. These in-person meetings are essential for fostering strong relationships and ensuring productive collaboration. You won't be a good fit if you prefer not to engage in occasional in-person/hybrid meetings or if you struggle with remote teamwork.

Growth: We are dedicated to continuous improvement and professional development. You'll be presented with challenges that promote learning and growth in your role. We offer opportunities for skill-building and career advancement to support your ongoing progress. You won't be a good fit if you're not open to taking on new challenges and actively seeking personal and professional growth.

Adaptability: We operate in a fast-paced environment where priorities can shift rapidly. You'll need to adapt to changing conditions and manage multiple tasks efficiently. You'll thrive here if you excel in a dynamic setting and embrace change. You won't be a good fit if you struggle with having a variety of responsibilities and shifting priorities.

Transparency: We prioritize clear and open communication. We're upfront about our expectations and recognize that this type of work environment is not for everyone. Accurate and honest interactions are key to ensuring you have a clear understanding of your role and responsibilities. You won't be a good fit if you are uncomfortable with open communication and transparent feedback.

Community: We work with individuals who are genuinely passionate about education and our mission to support student success. Our team is committed to making a meaningful impact, and we seek those who share this dedication and enthusiasm for our mission. You won't be a good fit if you're not passionate about our mission or if you don't share our commitment to making a difference with our products and services.

Benefits & Perks

• Health and dental coverage
• Wellness spending account
• Flexible vacation days, with more earned annually
• Extra paid time off during holidays (Christmas to New Years) and quarterly wellness days
• One paid volunteer day per year to give back to a cause you’re passionate about
• $1,000 CAD annual learning and development fund
• Remote-friendly work environment with monthly In Office days for collaboration
• Work from anywhere for up to two months a year
• Regular team events and outings
• A results-oriented culture that rewards your efforts and fosters continuous learning and growth

Our Hiring Process

Every new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously - we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.

Our hiring process will generally follow this format: 

1. An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us!
2. A short take-home assignment for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you’re applying for.
3. A virtual interview with the Hiring Manager to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
4. A final interview for you to meet additional team members; you’ll get to meet with cross-functional stakeholders and gain a holistic view of what life at myBlueprint will look like.
5. We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks. 

At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply - there are many pathways to a successful career, and we would like to hear about yours!