SEO Strategist

Job Description: SEO Strategist
Reports To: Director of Marketing Classification: Exempt
Department: Marketing Position Type: Full-Time
At SmartChoice, we’re reshaping the way businesses communicate, connecting them with innovative solutions through our SMART Network. As a trusted Voice Carrier, Internet Service Provider, Microsoft Teams Partner, and Service Expert, we help companies nationwide achieve new levels of performance with our tailored and cutting-edge technology. We're passionate about delivering exceptional white-glove service, and our team is key to keeping businesses moving forward.

Why Join Us?
At SmartChoice, we believe that greatness is achieved through collaboration, creativity, and a relentless commitment to white glove service and customer success. We don’t just sell products—we build partnerships and create lasting impacts for businesses across the country. As a leading provider of advanced voice, internet, and communications solutions, we empower our clients with the tools they need to thrive in today’s fast-paced, tech-driven world.
At SmartChoice, we believe our people are the heart of what we do, and we pride ourselves on fostering a dynamic and inclusive work environment where everyone’s voice is heard. Our culture thrives on creativity, collaboration, and celebrating successes—big and small.
As part of our team, you'll be joining a company that values innovation, teamwork, community engagement, and professional growth. Whether it's through professional development, team-building events, or mentorship opportunities, we ensure that our employees feel supported and empowered to achieve their goals. If you're driven, passionate, and ready to make an impact, we want you to be part of our journey.

Position Overview:
As the SEO Strategist, you’ll play a pivotal role in shaping SmartChoice’s organic marketing strategy and driving our vision for 2025. Your work will directly support the company’s mission to deliver innovative solutions to clients by expanding our digital footprint, increasing revenue through efficient acquisition channels, and solidifying SmartChoice as a trusted thought leader in the business solutions space.
This role is ideal for a results-driven strategist who thrives in a fast-paced, collaborative environment and wants to contribute to a transformative journey.
Core Responsibilities
 

1. SEO Strategy

• Strengthen Organic Visibility:
  • • Increase SmartChoice’s organic traffic by 50% YoY by identifying high-volume keywords, optimizing existing content, and creating new content aligned with user search intent.
    • Develop a comprehensive local SEO strategy to dominate search rankings in Greater Tampa Bay.

• Technical Excellence:
  
  • Perform regular SEO audits to ensure optimal site performance (page speed, mobile usability, schema markup).
  • Collaborate with developers to implement structured data for improved indexing and search visibility.

• Build Authority:
  
  • Establish an authoritative backlink profile by initiating partnerships with industry publications, business journals, and niche blogs.

2. Analytics & Reporting

• Data-Driven Growth:
  
  • Use tools like GA4, SEMrush, and Ahrefs to identify performance trends, troubleshoot campaign issues, and uncover new opportunities.
  • Develop a dashboard of KPIs that tracks marketing effectiveness, including cost per lead (CPL), customer acquisition cost (CAC), organic conversion rates, and lifetime value (LTV).

Required Skills & Experience:

• Proven expertise in SEO for enterprise-level sites, including experience managing ½M backlinks or more.
• Mastery of tools like Google Ads, Google Analytics, SEMrush, and Ahrefs.
• Strong analytical skills with the ability to draw actionable insights from complex data.
• Passion for collaborative, in-person teamwork and innovation in a fast-paced environment.
• HubSpot knowledge required.
• Google Advanced SEO certifications are a plus.

Perks:
 

• Competitive salary with performance-based incentives
• Comprehensive health benefits (medical, dental, vision, life insurance)
• Generous paid time off
• Employer-matched 401(k)
• Monthly cell phone stipend
• Employee Assistance Program
• Generous PTO

What We Offer:
 

• Culture of Innovation: You’ll be part of a forward-thinking team that’s driving the future of business communications.
• Growth Opportunities: As SmartChoice continues to expand, so do the opportunities for our team members to take on new challenges.
• Fun & Collaborative Environment: We’re serious about our work, but we also know how to have a good time. From team-building events to spontaneous brainstorming sessions, SmartChoice is a place where your voice will be heard, and your efforts will be recognized.

At SmartChoice, we embrace a work culture that champions teamwork, creativity, and fun while striving for excellence in everything we do. We believe that when passionate individuals come together, great things happen. If you’re looking to contribute to a growing company that is shaping the future of business communication, we want you on our team. Apply now and start making your mark at SmartChoice!
SmartChoice provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated.