Our Opportunity:
We at Chewy are seeking a highly motivated, results-oriented, and analytical Search Marketing Manager to join our exciting and fast-paced company in Boston, MA, Plantation, FL, or Minneapolis, MN office! As a Search Marketing Manager, you will be responsible for creating, managing, and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. Must be able to learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical proficiency.
What You'll Do:
- Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.
- Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
- Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
- Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
- Build new relationships and work in parallel with other subject areas at the company.
What You'll Need:
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related field.
- 3+ years of validated experience in paid search, preferably e-commerce or performance/direct response.
- Experience leading Google/Bing Shopping ads (Pmax).
- Experience with analytics platforms like Google Analytics or Adobe Analytics.
- Intermediate experience in Microsoft Excel.
- The ability to analyze large datasets to gain insights and make confident recommendations.
- Strong mathematical, analytical, and communication skills (written and verbal).
- Experience with A/B and multivariate testing and specific actions taken as a result.
- Ability to optimally work together with marketers, product managers, and engineers alike.
- A tenacious attitude for learning and tackling new challenges, and a daring/self-starting mentality.
- Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks.
- Flexibility for periodic travel.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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Top Skills
What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
