At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers and to ensure MECCA Brands is the ultimate Digital Destination!
The Role You Could Play
As our SEO Specialist, you will help drive the implementation of effective changes to improve MECCA’s online presence as well as support in analyzing opportunities and providing meaningful insights and recommendations to internal stakeholders. You will be an integral part of the eCommerce team supporting delivery of trade objectives, and working closely with Product and Content to deliver requirements in line with best practice. Reporting to the SEO & Content Manager, you will help deliver and implement best practice through Sitecore, Salesforce Commerce Cloud and Product Inventory Management systems. You will provide meaningful insights and recommendations, whilst continuously unlocking opportunities to surprise and delight our customers through innovation and bringing to life the “MECCA Magic”.
Day to day responsibilities will include but are not limited to:
- Support with setting benchmarks and development of roadmap to achieve SEO goals and KPIs
- Report on overall organic search performance and develop meaningful insights to guide strategy in line with SEO best practice
- Support the identification of data driven trends and insights through gap analysis and competitor review to assist with content development
- Support to deliver technical SEO audits, guidelines, recommendations, etc., to ensure site structure follows SEO best practice
- Produce and coordinate delivery of recommendations with internal stakeholders
- Work collaboratively with other performance channels in conjunction with SEO Manager to deliver a holistic performance strategy
What You Will Bring
You are a proactive, go-getter who is willing to do what it takes to make things happen but equally can apply a strategic lens to ensure you are operating efficiently. You will be agile and have the ability to quickly adapt to an ever-changing environment. You have the ability to prioritise and work under pressure to deliver to multiple stakeholders whilst managing expectations and influencing outcomes. You are analytical, logical and can use data and insights to help with your problem solving and decision-making. You are optimistic, have a positive attitude, are considerate, respectful and empathetic. As a solution focused individual, you will have proactive approach to identifying opportunities to improve, develop new ideas and provide solutions.
In addition, the successful candidate will also have the following skills and experience:
- Strong understanding of SEO best practices
- Experience with HTML and CSS
- Excellent knowledge of search related tools such as Screaming Frog, Search Console, Google Business Profile, Keyword Planner, SEMRush, etc.
- Experience in using analytical tools to draw insights and report on search performance (including Google Analytics)
- Prior experience in an agency role will be highly regarded
- Experience with using website CMS (SFCC desirable)
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers
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Top Skills
What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day.
Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family.
Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz).
Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking.
Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
