It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Business Performance Analysis:
- Conduct thorough quantitative and qualitative analysis using various sources of data.
- Translate analysis findings and personal insights into actionable recommendations for business reviews and marketing plans.
- Collaborate with senior team members to assist in segmentation, targeting, and positioning strategies for different travel portfolios.
- Identify customer pain points, media consumption habits, challenges, and concerns.
- Provide valuable insights on customers, markets, and levers for effective marketing initiatives.
- Actively liaise with various stakeholders to define marketing support requirements, including channels and business development needs.
- Generate custom analyses to uncover business trends, identify opportunities, and support key business initiatives.
Competitor Analysis and Market Trends:
- Collect and analyze data on competitors' products, services, marketing strategies, and pricing tactics.
- Identify competitors that pose significant threats to our company's growth and profitability.
- Research competitors' customers, demographics, buying habits, and psychographics.
- Monitor industry trends and research future technologies and government policies that may impact our business operations.
- Identify potential market opportunities and risks to our business model.
Communication and Presentation:
- Prepare comprehensive presentations for upper management summarizing market research findings and recommendations.
- Effectively communicate market trends and industry predictions to drive informed strategic decisions.
Able to lead small projects (with supervision/guidance)
- Execute end-to-end campaign activities including:
- Define campaigns: audience, messages, channel mix, objectives & activities
- Execute campaign and build a compelling story to the customer
- Monitor performance of the campaign & optimize post mortem of the campaigns
- Identify and execute revenue levers and conversion rate optimization through pricing and promotion (within constraints)
Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Graduate of any college degree with up to 2 years working experience
- Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy is preferred
- Passion in data-driven marketing and creating growth
- Good analytical, project management, and problem-solving skills. Proficiency in data analysis tools and techniques.
- Detail-oriented with the ability to synthesize complex information.
- Self-driven, love challenges, have an entrepreneurial spirit and get things done
- Strong communication, collaboration skill, and ability to work well in an international team environment
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
What We Do
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
