Senior Manager, Marketing

Posted 6 Hours Ago
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Hồ Chí Minh
Senior level
Software • Travel
The Role
The Senior Manager of Marketing will drive local growth initiatives for Klook's Vietnam business, oversee marketing plans and budgeting, manage integrated campaigns, build partnerships, and collaborate with cross-regional teams while ensuring compliance in communications.
Summary Generated by Built In

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What You’ll Do:

  • Drive local strategy and execution of growth initiatives including integrated co-marketing campaigns, product partnerships and promotions of our Vietnam business

  • Own and create marketing plans; define the optimal marketing mix; drive growth via innovation; manage the marketing budget; implement and execute marketing campaigns; analyze and report on performance; aiming for continuous optimization

  • Provide input to central marketing teams to ensure their content supports overall messaging and marketing strategies through email campaigns, events, site/landing pages and digital performance marketing

  • Partnerships and alliances: Build best in class, high-impact partnerships to grow Klook’s presence and accelerate customer acquisition locally

  • Systematically gather local market intelligence and consumer insights and develop feedback mechanism to turn insights into action plans

  • Collaborate with cross-regional business groups and functional areas to deliver high impact projects for local, regional and global campaigns

  • Inspires the team and develops a strong culture of rapid experimentation, measurement, and optimisation

  • Ensure compliance of all communications and materials such as media content, guidelines, templates, press releases, etc

What You’ll Need:

  • Bachelor’s Degree

  • At least 7-8 years experience in e-commerce, online and/or consumer marketing

  • Proven track record in consumer marketing with a mix of digital, offline and BTL experience and creative excellence

  • Natural partner engagement skills with the ability to develop rapport and translate established relationships into meaningful programs

  • Team management experience is a must

  • Excellent written and oral communication, presentation and interpersonal skills. 

  • Strong time and project management skills, with attention to detail and understanding of how e-commerce works

  • Must be comfortable with Excel and capable of analyzing data to discover key consumer insights

  • Consistently strives for strong performance; Professional and has a thirst for excellence

  • Globally-minded and comfortable working with people from different cultural backgrounds

  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required

What You’ll Will Get:

  • An awesome team of international colleagues 

  • A rare chance to build a global travel and leisure brand with a long runway of opportunities ahead

  • An environment that values and supports your growth 

  • Ownership of projects with real impact

  • No boredom! Every day is a new exciting challenge 

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

The Company
HQ: Central
1,585 Employees
On-site Workplace
Year Founded: 2014

What We Do

Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Founded in 2014, we are here to inspire and enable more moments of joy through over half a million activities in over 2,700 destinations.

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