Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing comprehensive product marketing plans to drive awareness, adoption, and retention of new and existing products and services for the KBB Vehicle Acquisition business. This role emphasizes strategic leadership, sales enablement, thought leadership, and cross-functional collaboration.
What You'll Do
Strategic Leadership :

• Develop and execute creative narratives, product positioning, and go-to-market strategies for core products and key feature enhancements.
• Create compelling value propositions supported by metrics, claims, and reasons to believe in the value of our platform.
• Leverage research, data, and insights to lead comprehensive campaign plans, identifying target client segments, markets, and sales channels that drive revenue and adoption.

Sales Enablement :

• Develop and optimize sales enablement collateral to ensure the sales team is well-equipped with knowledge of new products and enhancements.
• Partner with sales operations and sales strategy teams to align marketing initiatives with sales goals and strategies.

Content Development :

• Work with RMOps to develop and activate targeted campaigns, client-facing content, and collateral through various channels, including presentations, websites, programmatic media, social media content, and case studies.
• Collaborate with creative teams and agency partners to develop campaign assets that deliver storytelling within brand voice, tone, and visual guidelines.

Thought Leadership :

• Serve as a thought leader within the organization, providing insights and guidance on marketing trends, strategies, and best practices.
• Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR.

Performance Tracking :

• Track and report performance metrics for all marketing tactics, providing recommendations for campaign optimization and continuous improvement.

Cross-Functional Collaboration :

• Work cross-functionally with operations, research, sales strategy, and other teams to support the go-to-market strategy for the KBB ICO business.
• Ensure seamless collaboration and alignment across all marketing and sales initiatives

Travel: 25%
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits.
Who You Are
Minimum:

• Bachelor's degree in related discipline and 8 years of progressive experience in marketing for a sales-driven organization. The right candidate could also have a different combination, such as a master's degree and 6 years of experience; a Ph.D. and 3 years of experience in a related field; or 12 years' experience in a related field with no degree.
• Product, portfolio, or solutions marketing experience for a B2B or B2C organization
• Digital media and content marketing strategy
• Balanced mix of strategic, storytelling and executional capabilities
• Strong written communication, verbal communication, and presentation skills
• Strong collaboration skills; team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization
• Able to manage different projects at the same time
• Ability to work with remote management and teams
• Project Management, technical/analytical skills
• Travel: 25%

Preferred:

• Degree in Marketing, Advertising, Communication or related field
• MBA or graduate degree
• Automotive experience

Join the Cox family of businesses and make your mark today!
USD 108,800.00 - 181,400.00 per year
Compensation:
Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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