Performance Marketing Manager, (AJC)

The Atlanta Journal-Constitution's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia, and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company.
The AJC is seeking a results-driven Performance Marketing Manager to develop, execute, and optimize growth marketing campaigns across a variety of channels. This role requires a versatile marketer with a general understanding of mobile and affiliate marketing and the ability to leverage these and other strategies to drive customer acquisition and revenue growth. The ideal candidate will have experience managing performance marketing campaigns and a strong grasp of marketing technology to enhance scalability and effectiveness.
Responsibilities in this role:

• Growth Strategy Development: Develop strategy and implement performance marketing campaigns to achieve subscriber acquisition and revenue goals.

• Campaign Execution : Manage end-to-end execution of campaigns across multiple channels, including mobile, affiliate, email, and paid media.

• Optimization & Testing : Test and optimize campaigns through A/B testing for ad copy, UX design, landing pages, and targeting to improve CTR, CVR, ROAS, and other KPIs.

• Tracking & Attribution: Ensure accurate tracking and attribution using tools like Google Analytics (GA4), Amplitude, or similar platforms. Address and troubleshoot discrepancies through collaboration with stakeholders.

• Analysis & Reporting: Conduct thorough campaign performance analysis and provide actionable recommendations for improvement. Present findings to stakeholders.

• Affiliate Program Development: Lead the creation and execution of affiliate program, driving growth across multiple channels (email, ads, influencers). Identify, recruit, and build long-term relationships with affiliates, ensuring their success and program performance.

• Mobile Campaign Oversight: Support mobile marketing efforts by implementing strategies to increase app downloads, subscriptions, and campaign performance.

• MarTech Integration: Utilize marketing technology platforms, like AppsFlyer, back end analytics, to improve campaign effectiveness and ensure seamless integration of tracking and reporting tools.

• Market Research and Trend Spotting: Stay up to date on industry trends, tools, and best practices to identify new growth opportunities.

• Cross-Functional Collaboration: Work closely with teams across product, design, programming, and analytics to align marketing efforts with broader company goals.

Qualifications:

• Experience/Education: Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.

• Analytical Skills: Strong ability to analyze data and translate insights into actionable strategies. Experience with tools like Google Analytics (GA4), Amplitude, or similar platforms is preferred.

• Technical Expertise: Knowledge of marketing technology platforms and tracking tools, including device IDs, pixels, and conversion APIs.

• Optimization & Testing: Proven experience with A/B testing methodologies to refine and optimize campaigns.

• Strategic Thinking: Data-driven approach with the ability to balance short-term goals with long-term strategy.

• Collaboration: Excellent communication skills and a proven ability to work cross-functionally with internal teams and external partners.

• Self-Starter: A proactive and independent worker who thrives in fast-paced environments.

• Budget Management: Demonstrated ability to manage marketing budgets and optimize spend for ROI.

• Preferred Skills:

• Expertise with affiliate marketing programs, including building relationships with affiliates and influencers.

• Knowledge of mobile marketing strategies, such as increasing app downloads and improving user acquisition funnels.

• Experience with email marketing platforms (e.g., Iterable) and CRM tools.

• Experience in subscription-based or media industries is a plus.

Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Us
As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more. We're a family business guided by a legacy of bold innovation that's driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
USD 99,000.00 - 165,000.00 per year
Compensation:
Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.