Product Marketing Manager

The Product Marketing Manager is responsible for developing and maintaining product marketing plans to drive awareness, adoption, and retention of new and existing products and services for the KBB Vehicle Acquisition business.
The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products, orchestrating all functions within the marketing organization. Additionally, the ability to manage the inputs of a wide range of internal business stakeholders including Product, Product Readiness, Operations, and Sales, is necessary in this role. This position reports to the Director, Product Marketing.
What You'll Do

• Develop creative narratives, product positioning, and go-to-market approach for core product and key feature enhancements.
• Create the overall value prop supported by reasons to believe, metrics and claims to reinforce the value of our platform
• Leverage research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption.
• Work with RMOps to develop and activate targeted campaigns, client-facing content, and collateral through appropriate channels including, but not limited to:
• presentations, websites, programmatic media, social media content, and case studies with a wide range of contributors and delivery mechanisms.
• Work with creative teams and agency partners to develop campaign assets that deliver storytelling within brand voice, tone, and visual guidelines.
• Track and report performance metrics for all marketing tactics and produce recommendations for campaign optimization.
• Serve as team super-user for implementation, training and compliance across all marketing platforms.
• Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR
• Work to develop and optimize sales enablement collateral to ensure sales has solid knowledge of new products and enhancements
• Work cross functionally with shoulder partners (ops, research, sales strategy, etc.) to aid in the GTM for the KBB ICO business
• Travel : 25%

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits.
Who You Are
Minimum:

• Bachelor's degree in related discipline and 6 years of progressive experience in marketing for a sales-driven organization. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
• Product, portfolio, or solutions marketing experience for a B2B or B2C organization
• Digital media and content marketing strategy
• Balanced mix of strategic, storytelling and executional capabilities
• Strong written communication, verbal communication, and presentation skills
• Strong collaboration skills; team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization
• Able to manage different projects at the same time
• Ability to work with remote management and teams
• Project Management, technical/analytical skills
• Travel : 25%

Preferred:

• Degree in Marketing, Advertising, Communications or related
• MBA or graduate degree preferred.
• Automotive experience, a plus

Join the Cox family of businesses and make your mark today!
USD 87,200.00 - 130,800.00 per year
Compensation:
Compensation includes a base salary of $87,200.00 - $130,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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