Sinch is a global leader in cloud communications, offering a diverse range of messaging, voice, and email solutions that empower businesses to connect with their customers seamlessly. Our tools are crafted to help enterprises build and maintain meaningful relationships with their audiences, with a strong emphasis on scalability, security, and innovation.
We dream big—for our company, our customers, and our employees—and hire the best talent worldwide to help us bring our vision to life. With nearly 4,500 Sinchers in over 60 countries, probably somewhere near you!
About the role
We are focused on expanding our enterprise business across the APAC region, and enterprise growth is a top priority. This role is crucial to lead the development and execution of account-based marketing (ABM) strategies that drive new customer acquisition, cross-sell and upsell opportunities, and long-term revenue growth. This position will help us deepen our relationships with high-value enterprise clients and grow our presence in new and existing markets.
As the Senior Marketing Manager, you will:
- Lead the APAC enterprise marketing strategy and execution, owning pipeline and revenue targets and focusing on outbound growth, ABM, and market expansion.
- Develop and execute targeted ABM campaigns in collaboration with the regional and global marketing team and Digital Marketing Specialist.
- Work with sales to build and refine the target account list, and coordinate on SDR involvement and inbound funnel monitoring.
- Own the regional enterprise brand strategy, ensuring consistent and compelling messaging in all marketing channels.
- Brief and guide junior team members in project delivery.
- Drive cross-sell and upsell initiatives to grow revenue within existing enterprise accounts.
- Collaborate with sales and partners to explore new market opportunities and strengthen relationships with tier-one partners.
- This is a hands-on role where execution is a key element.
What experience/qualities you need to bring with you
- 8+ years of experience in enterprise marketing across the APAC region, with proven experience developing and executing ABM strategy.
- Proven track record of driving revenue growth through marketing in high-value accounts, ideally within a B2B tech environment.
- Experience in collaborating closely with sales and partner teams to align on market expansion and customer engagement initiatives.
- Strong strategic planning and execution skills, with the ability to brief and guide marketing specialists to support execution.
- Excellent analytical skills with the ability to use data to optimize campaign performance and make strategic decisions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Our Commitment
We are dedicated to building an engaged and hardworking workforce in an environment that is inclusive, supports flexibility, and embraces diversity.
Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—create a culture that encourages diverse thinking, skills, and experiences to drive innovation and improve business results.
Your Life at Sinch
At Sinch, being a Sincher means continuously learning and pursuing new challenges. Whether you work in our offices, from home, or in a hybrid model, we celebrate change and embrace the unknown. You’ll roll up your sleeves and make a meaningful impact on the world.
The path to success is always upward, and opportunities are closer than you think. It’s time to chase answers, tackle challenges, and follow your dreams.
Ready to join us on this journey? Apply now!
If this role isn’t what you’re looking for, please consider other open roles on our career page:
What We Do
Sinch brings businesses and people closer with tools enabling personal engagement. Our leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. Our global headquarters are in Stockholm, Sweden, and we have a local presence in more than 30 countries - probably somewhere near you!
