Senior Marketing Executive (AI Industry)

Posted 8 Days Ago
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Cầu Giấy, Hà Nội
Mid level
Software
The Role
The Senior Marketing Executive will shape brand narrative, develop go-to-market strategies, and manage campaigns, focusing on lead generation and digital presence.
Summary Generated by Built In

Company Description

Verysell AI (https://verysell.ai) was born with a bold vision — to make Artificial Intelligence accessible, applicable, and powerful for businesses of all sizes. 

As part of the Verysell Group ecosystem, we don’t just talk about AI — we build it, deliver it, and scale it. We are a team of solution consultants, AI engineers, and product visionaries working across the lifecycle: from strategy to execution, from proof of concept to fully deployed AI products.  

After winning two prestigious Sao Khue Awards in 2025, including AI Consulting Services and VERA, we’re ready to take the next step: growing our brand visibility, reaching the right customers, and leading the conversation in AI transformation. 

That’s where you come in. 

 

Job Description

We’re looking for a Senior Marketing Specialist with the creativity of a storyteller, the clarity of a strategist, and the drive of a builder — someone who’s excited to grow a young brand in a fast-moving, future-forward industry. 

What You’ll Do – The Real Work Ahead 

1. Build the Voice of a Brand That’s Just Getting Started 

  • Shape the narrative of Verysell AI across platforms and campaigns 

  • Translate complex AI solutions into messages that inspire and engage 

  • Help position us not just as a vendor — but as a trusted innovation partner 

2. Develop & Execute Go-to-Market Strategy 

  • Collaborate closely with leadership, product owners, and tech teams to define our GTM approach 

  • Identify vertical-specific messaging (focused industries BFSI, Retail, Manufacturing) 

  • Launch and manage integrated marketing campaigns from idea to conversion 

3. Package Products & Services into Irresistible Offers 

  • Turn our AI capabilities and consulting services into branded solutions 

  • Build pitch decks, solution briefs, and sales enablement kits that close deals 

  • Work with the design team to bring visual polish and clarity to each asset 

4. Own the Website & Digital Presence 

  • Be the editor-in-chief of the Verysell AI website: ensure it reflects our latest offers and strategic vision 

  • Manage SEO and content updates, launch new landing pages for campaigns 

  • Monitor performance metrics and iterate based on results 

5. Drive Leads & Thought Leadership 

  • Generate and nurture leads through organic and paid campaigns 

  • Work on webinars, event appearances and press engagement 

  • Help our AI engineers and consultants share their knowledge with the world through blogs, case studies, whitepapers, podcasts and so on.  

Qualifications

  • 3–5 years of experience in B2B marketing (preferably in tech, SaaS, AI, or consulting) 

  • Experience launching or scaling early-stage or emerging brands 

  • Strong copywriting and storytelling skills — ability to simplify complex ideas 

  • Familiarity with AI/ML concepts or a strong desire to learn about them deeply 

  • Proven track record in planning and executing go-to-market (GTM) campaigns 

  • Ability to work cross-functionally with product, engineering, and sales teams 

  • Comfortable interviewing technical stakeholders and creating content such as case studies 

  • High ownership mindset — combines strategic thinking with hands-on execution 

  • Experience working in international or cross-cultural environments is a strong advantage 

Preferred AI & Tech-Driven Skills for Marketing Efficiency 

We’re not just building AI products — we use AI to work smarter, too. The ideal candidate brings a curious, future-ready mindset and is comfortable leveraging AI tools to enhance their marketing workflow. 

Content & Campaign Efficiency 

  • Use of Generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for content ideation 

  • Familiar with AI-powered copy editors (GrammarlyGO, Hemingway) 

  • Knows how to prompt AI for targeted outputs in blogs, posts, scripts 

Design & Visuals 

  • Able to use tools like Canva with AI features, Midjourney, or DALL·E for quick visuals 

  • Collaborate efficiently with design through AI mockups 

SEO & Performance 

  • Hands-on with SEO tools powered by AI (SemRush/Ahref)  

  • Understands user behavior through tools like Hotjar or GA4 with AI insights 

CRM & Automation 

  • Experience using HubSpot AI or other CRM systems for segmentation, nurturing & scoring 

  • Capable of automating outreach and reporting tasks using AI workflows 

Analytics & Decision Making 

  • Familiar with GA4, Google Search Console to run comprehensive report on digtal marketing.  

  • Can synthesize campaign data with Notion AI, Tableau GPT, or similar dashboards 

  • Makes informed decisions based on AI-assisted performance reviews 

These skills aren’t must-haves from day one, but they’ll help you grow faster and work smarter at Verysell AI — and we’re here to support you along the way. 

Additional Information

At Verysell AI, this isn’t just a marketing job — it’s a brand-building opportunity. You’ll be the voice and engine behind a company that’s helping define the future of AI-powered business. 

You’ll grow your strategic thinking, master product storytelling, and get hands-on with how real AI solutions are shaped, delivered, and scaled. You’ll be mentored by experienced leaders across marketing, product, and consulting — and given space to lead initiatives, test ideas, and build your own portfolio of impact. 

You’ll also be a part of something bigger — a Group that’s operating across Europe, APAC, Africa.  

What You’ll Get 

  • Competitive compensation & clear career development path 

  • Direct exposure to cutting-edge AI applications & product teams 

  • A chance to co-create a global AI brand from the ground up 

  • Supportive, international team culture that values initiative and creativity 

  • 20 annual leave days 

  • Premium Health Care 

  • 13th-month salary/ competitive salary 

  • Great activities (Team Building, Company Trip, Weekly Happy Friday, …) 

Top Skills

AI
Canva
Ga4
Generative Ai Tools
Hubspot
Notion Ai
SaaS
Seo Tools
Tableau Gpt
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The Company
Nyon
245 Employees
On-site Workplace

What We Do

Founded in 1990, Verysell Group is a renowned global software development company, headquartered in Switzerland. We offer various services from staff augmentation to building bespoke software solutions for industries such as Fintech, Payment tech & InsurTech. Central to our business is the offshore development center (ODC) SmartDev LLC in Vietnam where we develop software for external customers and our in-house products such as VeryPay - a mobile money payment platform. Our offices are located in 8 cities on 4 continents. This allows us to cater to a diverse clientele, including start-ups, scale-ups, and large global enterprises. Our family of brands SmartDev, VeryPay, Smart81 & VeryPlay Studio helps us focus on specific market segments and client types. SmartDev is a broad base outsourcing partner for enterprise clients worldwide. Recognized as the Winner of SME100® Fast Moving Companies, SmartDev specializes in building FinTech apps, insurance software, and more. Smart81 is a subsidiary of SmartDev and is instrumental in accelerating growth for start-ups and scale-ups by advising, collaborating, and crafting enterprise-level technology through our offices in California, Singapore, and London – the world's leading centers of startup economy. VeryPay is a mobile payments technology provider offering technology solutions for African mobile network operators, while VeryPlay Studio serves as a full-cycle game developer, merging Switzerland's quality standards with Asia's production expertise. The Applied AI Lab, another innovative extension of the Verysell Group, showcases our commitment to AI revolution by providing high-level consulting services, aiming to integrate AI functionalities in business, thereby enhancing productivity and expanding product offerings. AI Lab is also an in-house center of excellence in this field with a mandate for AI transformation.

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