Senior Manager, B2B Demand Marketing

Who Boundless Is

We’re a team of immigrants and experts who have struggled with our own journeys through the complex, high-stakes U.S. immigration system. That is why we are building deeply customer-centric products and experiences to become the default trusted partner for all families and businesses. We are the largest player in the family immigration industry, and a high-growth challenger serving corporate clients. Across both consumer and business segments, we’ve aided over 100,000 individuals in their quest for U.S. residency. 

We're backed by influential venture investors around the country, including Foundry Group (led by Brad Feld), Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang. 

Today, we are a dynamic growth-stage technology company with 350+ employees across the U.S. and Philippines. We are growing both organically and through strategic acquisitions. We are well-capitalized and positioned for long-term success.

Your Mission

Boundless is seeking a Senior Manager of B2B Demand Marketing to drive pipeline growth and optimize marketing operations. This role is responsible for developing and executing data-driven demand generation strategies, optimizing marketing performance, and ensuring seamless operations to maximize impact. The ideal candidate is a strategic and analytical marketer with expertise in demand generation, campaign management, and marketing operations.

Responsibilities

• Demand Generation Strategy & Execution
• Develop and execute multi-channel demand generation campaigns to drive high-quality leads and accelerate pipeline growth.
• Collaborate with sales, product marketing, and content teams to create targeted marketing programs aligned with business goals.
• Optimize lead nurturing workflows, ABM initiatives, and inbound/outbound marketing efforts to maximize engagement and conversions.
• Marketing Operations & Performance Optimization
• Manage marketing automation systems (e.g., Marketo, HubSpot) to drive efficient campaign execution and lead management.
• Develop and implement lead scoring, attribution modeling, and performance tracking processes to enhance marketing effectiveness.
• Oversee database management, ensuring data hygiene, segmentation, and enrichment to support campaign success.
• Analytics & Reporting
• Establish KPIs and build dashboards to track marketing performance, pipeline contribution, and ROI.
• Conduct ongoing analysis of campaign performance, making data-driven recommendations for continuous improvement.
• Provide insights on marketing spend efficiency, customer acquisition costs, and funnel optimization.
• Cross-functional Collaboration
• Partner with sales teams to ensure alignment on lead quality, SLAs, and conversion metrics.
• Work closely with product marketing to craft compelling messaging and positioning for demand gen initiatives.
• Collaborate with content and creative teams to develop engaging assets for campaigns.

Experience & Qualifications

• 7+ years of experience in B2B demand generation, marketing operations, or related roles.
• Expertise in marketing automation platforms, CRM systems (e.g., Salesforce), and data analytics tools.
• Strong analytical mindset with experience in data-driven decision-making and campaign optimization.
• Proven track record of managing end-to-end demand generation programs and driving measurable results.
• Ability to build and manage complex marketing funnels focusing on conversion and ROI.
• Excellent communication skills and ability to work cross-functionally with sales and marketing teams.
• Experience in SaaS, technology, or climate-focused industries is a plus.

Compensation

Compensation for this role includes both cash and equity. The starting base salary for this position is typically $130,000 -155,000. Total compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. Additionally, Boundless offers its U.S. full-time employees benefits. 

This is an exciting opportunity for a results-driven marketing leader to drive impact and scale demand generation efforts at Boundless. If you thrive in a fast-paced environment and have a passion for marketing innovation, we’d love to hear from you!