Integrated Marketing Manager - Regulated Industries

 At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities— they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Integrated Marketing Manager - Regulated Industries

Why We Have This Role

The Integrated Marketing & Campaigns team plays a critical role in integrating Qualtrics’ product GTM strategies and priorities and developing campaigns that drive product line performance, and more broadly, company top line growth.

The team must be familiar with our: company priorities and strategy, product portfolio, audiences/buyer personas, marketing channels and tactics, and more. Team members will partner across product, field, partner, and customer marketing teams, digital channel owners, and content strategy and design teams to subsequently distill this information into campaign strategies that create new market demand and move prospects down the funnel via acquisition, cross-sell, and upsell campaigns and evergreen optimization.

How You’ll Find Success

• Have a strategic lens that ties to business outcomes. Integrated marketers are accountable for business results and function as a mini-CMO of their product line. They understand our product strategy, messaging and positioning, and GTM approach that informs campaign strategies and content creation.
• Create a progressive inbound marketing strategy through the funnel. Collaborate with cross-functional stakeholders to create full-funnel strategies and tactics that drive acquisition and nurture conversion at each stage.
• Have a data-driven mindset. Integrated marketers will leverage data available from multiple channels and forums to inform our campaign recommendations and strategies. They must also understand demand generation funnel performance.
• Drive cross-functional collaboration with our key stakeholders. Integrated marketers are expected to maintain strong ongoing partnerships with product, field, partner, and customer marketing teams, digital channel owners, and content strategy and design teams when developing/launching programs in market.
• Be highly adaptable and flexible. Plans and priorities change. When working with senior leaders and stakeholders, integrated marketers should quickly process current situations and context, and bring others along the journey to be able to quickly problem solve.

How You’ll Grow

This role is pivotal in how our demand generation function activates our company’s product GTM strategies. This individual will have the opportunity to lead critical projects within our marketing department, including experimenting with new approaches or ideas. Additionally, this role has high visibility across senior stakeholders across the business and will have the opportunity to refine and demonstrate executive presence and presentation capabilities.

Things You’ll Do

• Be responsible for product performance within regulated industries via the demand generation function, including reporting on campaign performance.
• Create and own full-funnel campaigns for multiple experience-management centered audiences (such as customer experience, employee experience, and market research), specifically targeting regulated industries.
• Develop and manage campaign budgets, allocating resources efficiently across projects and demonstrating a strong ROI.
• Analyze key performance metrics and adjust strategy as needed, reporting progress and results to senior cross-functional stakeholders.
• Consult and input into evergreen optimization of various marketing/demand generation channels.
• Play an integral role in creating and maintaining playbooks and frameworks for campaign strategy and execution, including product launches/releases.

What We’re Looking For On Your Resume

• 5-7 years of experience managing marketing campaigns
• Successfully developed and led campaigns that have seen year-over-year increase in results and ROI for a B2B or enterprise company - particularly related to thought leadership or product releases
• Exceptional communication skills to a diverse group of stakeholders
• Demonstrated experience developing and managing campaign within targeted industries such public sector, higher education, healthcare, or financial services
• Ability to manage marketing budgets effectively, including analyzing ROI and optimizing campaign performance over time
• Ability to demonstrate meaningful impact, qualitative or quantitative, in ambiguous environments or with minimal direction
• Experience with experience management preferred (such as customer experience, employee experience, and market research)

What You Should Know About This Team

• The integrated marketing team is laser focused on delighting with simplicity, creating customer value by helping them expand beyond the basics, and transforming the future of XM.
• The integrated marketing team accomplishes its mission by understanding the who (audience), what (messaging), where (channels), how (content), and why (alignment to our product GTM efforts). We are the gateway for our demand gen function to activate our product GTM strategies.
• We can create campaigns that inspire our stakeholders, and ultimately, our desired audiences. We think local and scale globally. We build plans and create campaigns that will be effective across geographies. 

Our Team’s Favorite Perks and Benefits

• Medical, Dental, and Vision coverages as well as generous 401(k) match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• 6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.
• Other parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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