Senior Lifecycle Marketing Manager

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.

The Role

Amperity’s Growth Marketing team is looking for an experienced and experienced Lifecycle Marketer to lead our email marketing strategy and campaign execution. You will manage the entire lifecycle marketing funnel—from reaching new prospects to nurturing and engaging our database, converting in-pipeline opportunities, and accelerating growth through customer retention and expansion efforts. In a Product-Led Growth (PLG) environment, lifecycle marketing contributes in driving value realization, adoption, and revenue through the product experience. You’ll collaborate to develop personalized, data-driven programs that support users through trial, activation, and paid conversion—building seamless, customer-centric journeys across email and in-product channels. If you’re passionate about campaign strategy, behavioral data, and creating targeted experiences that move the needle at every lifecycle stage—read on. You will report to the Senior Director; Growth Marketing.

Responsibilities

• Build, monitor, and improve complex automated campaign journeys and triggers in Marketo to educate and convert prospects throughout the lead-to-MQL lifecycle.
• Oversee end-to-end email campaign development—from planning and copywriting to segmentation, testing, and launch—with a focus on personalization and performance.
• Partner with Customer Marketing to refine the onboarding experience and ensure users are engaged early, improving activation, adoption, and retention while reducing churn
• Develop programs that guide contacts through the funnel, engage buying committees, and quickly convert high-intent hand-raisers for Sales.
• Collaborate with Product Marketing, Content, and Design to ensure go-to-market messaging, compelling CTAs, and a unified experience across email campaigns.
• Work with Product and Growth teams to create lifecycle strategies that use product behavior signals to improve conversion and upsell opportunities.
• Design, test, and launch in-product lifecycle messaging (by email or push) that supports user activation and feature discovery.
• Develop lifecycle strategies that fuel expansion, referrals, and feedback loops—core elements of a successful PLG motion.
• Create and nurture leads through events, email, retargeting, social ads, and paid search.

About You

• 8+ years of experience building lifecycle and email marketing programs.
• Understand Product-Led Growth (PLG) models and how lifecycle marketing supports trial conversion, product adoption, and expansion
• Experienced in collaborating with product, customer success, and sales teams to align lifecycle marketing strategies with broader our goals
• Fluent in main growth metrics such as activation, product-qualified leads (PQLs), feature adoption, retention, and churn
• Experience using marketing automation and CRM platforms (Marketo) to build segmented lists, create templates, manage workflows, and track campaign performance
• Bring a data-first mindset, using insights to make decisions and optimize lifecycle performance across the funnel
• Experience drafting and refining campaign content, email copy, strategies, and briefs.
• Take a holistic and Agile approach to customer acquisition and engagement, with experience presenting campaign results by platform, channel, and lifecycle stage to senior partners.

Location

Seattle, WA 

Our hybrid work model includes three days in the office each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary:  $114,000 - $160,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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