Market and Competitive Intelligence Product Marketing Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Market and Competitive Intelligence Product Marketing Manager

Why We Have This Role

We are seeking a highly motivated and analytical Market and Competitive Intelligence Product Marketing Manager (PMM) to join our dynamic team. This role is critical to our success, as you will monitor the market landscape, competitor moves, and industry trends to inform our strategic direction and drive competitive advantage. You will be the expert on our competitive landscape, providing valuable insights to guide product development, messaging, and go-to-market strategies. As our industry rapidly evolves, this role will be instrumental in ensuring that we remain agile and proactive, leveraging competitive insights to enhance our market position and better serve our customers.

How You’ll Find Success

• Analytical Mindset: You enjoy diving deep into data to extract meaningful insights that inform strategic decisions and optimize product positioning.
• Research Enthusiasm: You have a passion for competitive research, continuously seeking out information on industry trends and competitor activities to stay ahead.
• Effective Communicator: You excel at conveying complex information clearly and succinctly, ensuring that insights are easily understood by diverse stakeholders.
• Collaborative Spirit: You thrive in cross-functional collaboration, seamlessly working with product, sales, and marketing teams to drive alignment and success.
• Strategic Thinker: You are skilled in identifying potential threats and opportunities in the market, articulating recommendations that enhance our competitive advantage.
• Proactive Project Management: You are adept at managing multiple projects simultaneously, prioritizing tasks effectively to meet deadlines and stakeholder expectations.
• Insight-Driven Decision Maker: You relish the responsibility of providing insights that directly influence product development and strategic direction.

How You’ll Grow

• Deepening Market Intelligence Skills: Engage in ongoing education and training in market research methodologies and competitive intelligence tools.
• Cross-Functional Collaboration: Work with diverse teams, enhancing your understanding of how various functions interact and contribute to strategic outcomes.
• Leadership Development: Take the lead on special projects that allow you to influence product strategy and engage with senior leadership.
• Thought Leadership Opportunities: Share your insights through presentations and reports that position you as a trusted expert in market intelligence.
• Networking and Professional Growth: Connect with industry analysts and peers, expanding your professional network and gaining valuable industry insights.

Things You’ll Do

• Competitive Research & Analysis: Track competitor messaging, product updates, pricing changes, and overall strategies. Create and maintain battlecards, competitive matrices, and other resources for sales enablement.
• Industry & Market Trends Analysis: Monitor industry reports, analyst insights, and emerging market trends. Identify potential threats and opportunities, providing recommendations to leadership.
• Win/Loss Analysis: Conduct interviews with sales teams to understand why we win or lose deals, synthesizing insights into strategic recommendations for improvement.
• Market Updates & Analysis: Provide regular market updates, quick turn alerts (e.g., acquisitions, new announcements), and deep analysis to key stakeholders, including product, sales, and marketing teams.
• Compete Materials: Develop and maintain competitive materials, including battlecards, comparison charts, and objection-handling guides.
• Competitive & Category Positioning: Articulate why we win versus competitors, defining our competitive positioning strategy and how we may need to evolve the category based on market trends.
• Influence Product Roadmap: Share market, customer, and competitive product research insights to help product teams prioritize and shape the roadmap, including key focus areas to unlock commercial revenue.
• Support Pricing Decisions: Offer market context and competitive data to support pricing decisions.

What We’re Looking for on Your Resume

• 4+ years of proven experience in market and competitive intelligence, product marketing, market research, business analysis, consumer insights, or a related field.
• Strong analytical and research skills with the ability to synthesize complex information into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
• Ability to work cross-functionally and collaborate with various teams, including product, sales, and marketing.
• Understanding of product marketing principles and go-to-market strategies.
• Experience with data analysis tools and market research methodologies.
• Project management experience, with the ability to effectively prioritize and manage work across functions and stakeholders.

What You Should Know About This Team

• We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
• Our team sits at the center of efforts to bring experience management and product innovation to the market.
• We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.

Our Team’s Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.