Senior Growth Product Manager - PLG & Cloud Marketplace

We are looking for a Senior Growth Product Manager to lead our Product-Led Growth (PLG) and cloud marketplace initiatives. This role is ideal for a strategic thinker with a strong analytical background, proven experience in driving growth, and the ability to manage and optimize the entire PLG funnel. The Senior Growth Product Manager will own the vision, strategy, and execution of PLG motions and cloud marketplace strategies, ensuring alignment with organizational goals and revenue targets.

Key Responsibilities:

Product-Led Growth (PLG):

· Define and implement a comprehensive PLG strategy, focusing on driving user acquisition, engagement, and retention.

· Track, analyze, and optimize the entire PLG funnel: top-of-funnel (awareness and acquisition), middle-of-funnel (activation and engagement), and bottom-of-funnel (conversion and retention).

· Develop and refine self-serve models, free trials, and freemium offerings to drive customer acquisition and conversions.

· Partner with Product and Engineering teams to identify and prioritize features that accelerate product adoption and reduce churn.

Cloud Marketplace Strategy:

· Drive growth and revenue through cloud marketplaces such as AWS, Azure, and GCP by developing optimized strategies and partnerships.

· Own and enhance product listings for discoverability and engagement, including SEO, co-marketing campaigns, and content optimization.

· Work with cloud providers to leverage incentives, sales opportunities, and joint marketing initiatives.

· Lead private marketplace offerings to attract enterprise customers, collaborating closely with Sales and Marketing teams.

Cross-Functional Leadership:

· Collaborate with Engineering, Marketing, Sales, and Customer Success teams to align on growth initiatives and ensure seamless execution.

· Incorporate customer feedback and market trends into product roadmaps and prioritize initiatives with the greatest business impact.

· Serve as a growth evangelist across the organization, ensuring all teams are aligned on PLG objectives.

Performance Monitoring and Reporting:

· Establish and monitor key performance indicators (KPIs) for PLG and marketplace initiatives, tracking success across the entire funnel.

· Conduct regular reporting and present updates to leadership, showcasing growth progress, challenges, and opportunities.

· Use competitive analysis and market research to identify gaps and areas for differentiation.

Qualifications:

· Experience: 8-10+ years in product management, growth, or related roles, with a strong focus on PLG and cloud marketplace strategies.

· Funnel Expertise: Demonstrated ability to analyze and optimize top-of-funnel (lead generation), middle-of-funnel (engagement), and bottom-of-funnel (conversion and retention) growth motions.

· Technical Skills: Proficiency in SaaS models, data analytics tools (e.g., Mixpanel, Tableau, Google Analytics), and A/B testing frameworks.

· Leadership: Proven experience leading cross-functional teams and managing complex growth initiatives.

· Education: Bachelor’s degree in Business, Computer Science, or a related field. MBA is a plus.

· Communication Skills: Exceptional ability to present ideas clearly and persuasively to technical and non-technical stakeholders.

· Strategic Thinking: Ability to identify and execute high-impact growth opportunities in a fast-paced environment.

Total Compensation package: $150,000-200,000.

The total compensation package range includes base salary + bonus potential and represents the anticipated low and high end of our compensation package range for this position. Actual salaries and benefits will vary and will be based on a range of factors, such as a candidate’s qualifications, skills, competencies, and location. The compensation package is one component of our total compensation package for employees. 

Wowza offers a comprehensive benefits package which includes the following (US Employees): 

• Medical, Dental, and Vision insurance available 1st day of employment 

• Generous Paid Time Off 

• 401(k) with strong company match 

• Dependent Care Flexible Spending Account 

• Employer Paid Basic Life Insurance and AD&D 

• Voluntary Life Insurance (Employee/Spouse/Child) 

• Parental Leave 

• Short-Term and Long-Term Disability 

• Training & Development 

• Employee Assistance Program (EAP) 

Who We Are: 

Wowza Media Systems is a Colorado-based, globally-known leader in video streaming software solutions. Wowza’s software enables its customers to deliver high-fidelity video streams from any source to any destination, reliably at large scale and with low latency. Wowza’s solutions are implemented by tens of thousands of customers in more than 100 countries, across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners. 

Why Work for Wowza: 

Join a fast-paced, private equity-backed Colorado software company sitting at the intersection of mission critical video streaming applications. Wowza has long standing reputations for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza’s team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their role and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office as well as remote employees across the US and around the globe.