Senior Director, Creative Strategy & Content - HST

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 2, 2025

Shift:

Job Description Summary:

The Senior Director, Creative Strategy and Content provides thought leadership in marketing, creative strategy, and communication campaigns for global, regional, and local brands. Creates and delivers compelling retail experiences that resonate with our target audiences. Individual contributor leading project teams to achieve milestones and objectives while operating independently in a complex environment.

FOCUS, SCOPE AND IMPACT: 

• Support the Senior Director in developing a vision and strategic direction for the category
• Work with creative, brand strategy and innovation resources to define brand vision, BVA, BBEI and translate brand vision into creative and shopper guidelines
• Lead the development of shopper strategies across 6 global HST brands.
• Work with our agency partners, taking the lead on all briefings, reviews and feedback to develop and deliver world class shopper execution
• Ensure that all creative work is on brand, on strategy and delivers towards agreed-upon KPIs
• Understand current and future business needs so that creative work can be developed to help achieve commercial outcomes
• Support marketing transformation initiatives to unlock world class marketing organization
• Support overall engagement and inspiration of the global brand community 
• Manage allocated budget
   

JOINING THE TEAM – WHAT’S IN IT FOR YOU? 

• Being at the forefront of re-imagining creative and shopper for category growth for the company  
• Be inspired by the best brand leaders and agencies in the world, which create a creative culture that supports taking risks and innovation
• Continuous learning to support upskilling  
• Cross cultural/operating unit experience 

EXPERIENCE 

• Significant marketing experience in roles related to creative design,  brand communication (6+ years)
• Direct experience managing creative processes  
• Experience collaborating with cross-functional / creative teams  
• Ability to manage complex timelines and multiple stakeholders, including agency partners
• Ability to effectively lead the execution of multi-channel and/or multi-market communication campaigns
• Comfort with and understanding of consumer and business analytics
• Comfort with and understanding of human insights
• Comfort in assets and partnerships
• Comfort in business & commercial acumen
• TCCC experience strongly preferred

COMMUNICATION FOCUS

• Role will require frequent communication with Global Category President, Global Marketing sub-functions, and OU Category Leads, as well as external communications with key agencies, potential partners
• Comfortable sharing innovative approach to brand, shopper development and building buy-in across key internal stakeholders

KEY KNOWLEDGE REQUIREMENTS

Mastery of (REQUIRED)

1 CREATIVE STRATEGY

2 BRAND/SHOPPER STRATEGY

3 NETWORK LEADERSHIP

4 AGILE WAYS OF WORKING

5 CONSUMER UNDESTANDING

BROAD EXPERTISE IN (GOOD TO HAVE)

1 CONSUMER, SHOPPER AND DIGITAL ENGAGEMENT

2 CAMPAIGN DEVELOPMENT

3 MEDIA RELATIONSHIPS

4 E2E EXPERIEINCE DESIGN

5 STRATEGIC ANALYTICS

Skills:

Brand Communications, Campaign Strategy Development, Competitive Audits, Creative Briefs, Creative Campaign Development, Creative Optimization, Creative Process, Creative Production, Creative Strategies, Creative Visioning, Deliverables Management, Influencing, Influencing Skills, Marketing Campaigns, Marketing Strategies, Planning Ability, Thought Leadership

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.