Creative Strategist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Builds strong client partnerships on behalf of the creative team, developing innovative, high-level campaign strategies that connect with the right audience and support the brand goals of the organization's largest clients. Focuses on leading client creative strategy and oversees the execution of comprehensive creative solutions. Confident in storytelling, skilled in presenting creative ideas and strategies to clients and partners and driving revenue by clearly communicating the value of creative.
Job Description
Core Responsibilities:
1. High-Level Client Strategy: Consistently leads high-volume, omni-channel client campaigns for the organization's largest accounts and cross-market opportunities, utilizing best-in-class brand positioning and marketing strategies. Focuses on market research, brainstorming, conceptualizing, and directing overall strategy.
2. Exceptional Client Management: Demonstrates exceptional client management skills by leading dynamic creative discovery and presentation meetings with the organization's largest clients, utilizing excellent listening and relationship-building skills.
3. Strategic Oversight: Exemplifies the highest standard of marketing strategy, ensuring that creative design execution aligns with varying budgets and turnaround times. Oversees the strategic direction with internal and external partners.
4. Brand Representation: Professionally represents the agency's brand and the larger organization's brand in all capacities and on behalf of their manager as necessary.
5. Budget and Timeline Management: Develops budgets proportional to media spend, sets realistic timeline expectations, and ensures strategic alignment for the largest revenue-generating opportunities.
6. Collaboration with Business Partners: Collaborates with and/or leads business partners to identify, develop, and close the largest prospect opportunities. Competes for AOR-level business, government contracts, and additional revenue opportunities by leveraging strategic expertise.
7. Adoption of New Technologies: Leads by example in adopting and implementing new technologies, software, and processes (e.g., software, A.I. applications)
8. Business Acumen: Demonstrates strong business acumen by selling the value of strategic creative solutions and is a leader in creative revenue and margin goals.
9. Vendor Management: Identifies and hires vendors with exceptional understanding of visual storytelling through various creative mediums. Relies on vendor partners to execute the best outcomes within budget for each project.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Strategic Objectives; Professional Presentation; Creative Strategies; Client Management; Client Facing; Creativity
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years