Senior Digital Marketing Manager

Alloy is where you belong!

Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 600 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.

Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.

Check out our investors and read more about us here.

About the team

We're seeking a Senior Digital Marketing Manager to lead our comprehensive digital marketing strategy, with a strong emphasis on reaching financial services decision-makers through targeted channels and account-based marketing (ABM) programs. In this role, you'll optimize our digital presence across web, email, and paid media while developing sophisticated ABM campaigns to engage high-value accounts. The ideal candidate is a data-driven B2B marketer who excels at digital campaign execution and can leverage ABM strategies to amplify our demand generation efforts.

What you'll be doing

Digital Marketing Strategy & Execution

• Own and execute digital marketing strategy across web, email, and paid channels to drive demand generation
• Manage paid media campaigns across LinkedIn and search, optimizing for ROI and pipeline contribution
• Develop and optimize email nurture programs using audience segmentation and A/B testing
• Lead agency relationships for paid digital campaigns and website development
• Implement SEO best practices to improve organic search performance

Website Management

• Lead website optimization strategy to enhance user experience and conversion rates
• Oversee content updates and landing page development
• Coordinate with development partners on technical updates and maintenance

Account-Based Marketing

• Design and execute ABM campaigns targeting key financial services accounts
• Partner with sales to develop and implement account-specific marketing strategies
• Leverage existing content and campaigns to support ABM initiatives
• Track program effectiveness and pipeline impact

Performance & Analytics

• Monitor campaign performance across channels using marketing automation and analytics tools
• Manage digital marketing budget and track ROI
• Provide data-driven recommendations to optimize marketing programs
• Report on key metrics and insights to inform marketing strategy

Who we're looking for 

• 7-10 years of B2B digital marketing experience
• Proven track record of developing successful ABM campaigns 
• Strong experience with marketing automation platforms (Marketo, HubSpot, or similar)
• Expertise in digital advertising platforms, particularly LinkedIn Ads and Google Ads
• Demonstrated experience in website management and optimization
• Experience managing agency relationships and vendor partnerships
• Proficiency in marketing analytics tools (Google Analytics, Salesforce, etc.)
• Experience managing website CMS platforms and coordinating with development teams
• Strong analytical skills with experience in data-driven decision making
• Excellence in project management and multi-stakeholder collaboration

We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?

At Alloy, we strive to attract and retain talent with a total rewards program that is competitive with other organizations of our size and stage. We are committed to ensuring each new team member has what they need to be successful in their role with a balanced range of compensation, equity, perks, and benefits. We actively share our philosophy with employees, with the goal of fostering openness and clarity. Finally, we work to administer our philosophy and drive consistency in order to promote equity and monitor the fairness of outcomes.

This position has a salary range of $105,000 to $124,000. The base pay may vary depending on job-related knowledge, skills, and region. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs).

Benefits and Perks 

• Hybrid work environment: employees are expected to work Tuesdays and Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Wednesday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation 
• Eligible new parents receive 16 weeks of paid parental leave 
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, and Spring Health 

How to apply

Apply right here! You've found the application!

Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.