Creative Director

Posted 2 Days Ago
Be an Early Applicant
Lehi, UT
175K-195K Annually
Senior level
Software
We are The Car Wash CRM, and building software to run the $15B Car Wash industry.
The Role
The Senior Creative Director at Rinsed will lead the creative vision, manage and mentor a team of designers and writers, oversee brand consistency, and drive innovation in marketing projects. This role includes managing a creative budget and collaborating across different departments to align creative outputs with business objectives.
Summary Generated by Built In

At Rinsed, we are building software to run the $15bn Car Wash industry.

We're a B2B SaaS company, providing car washes with all the tools they need to transition to a subscription model. Modern car washes are fully-automated tunnels that can wash over 200 cars/hr, and they are moving from selling single washes to all-you-can-wash subscriptions. We are giving this $15bn underserved market the tools to manage and grow their subscription revenue.

We are a small team, who just raised our Series B from VMG Technology in addition to our Series A from Founder's Fund and Bedrock Capital. We are currently installed at over 3,000 car washes nationally helping to manage more than 8 million car wash memberships. What we've built so far is just the beginning. Get to be part of the founding DNA of building a great product, a great culture, and a great company!

Rinsed is looking to hire an experienced Creative Director that plays a pivotal role in building a world class brand and creative. Acting as the company’s internal agency, your goal is to empower and enable them to operate as autonomously as possible. This role will report to the VP of Marketing and will work closely with Sales, CS, and Marketing. Your primary goals will be to build, update and manage Rinsed’s brand, creative design, and content. 

Responsibilities:

  • Articulate a clear creative vision that aligns with the brand and company goals – and lead the team of 1099 designers and writers
  • Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
  • Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
  • Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn.
  • Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
  • Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
  • Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
  • Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better
  • Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
  • Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output 
  • Manage a creative budget, finding efficiencies and optimal resource management
  • Oversee campaigns from concept to execution, helping manage the end-to-end production process

Qualifications:

  • Bachelor’s degree in marketing, business administration, or a related field
  • 8+ years of experience in design, creative writing and brand ownership, preferably in a B2B technology or SaaS company
  • Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
  • Proficiency in design tools and well-versed in all marketing platforms
  • Background localizing creative work and executions to support local market needs
  • Moves quickly and intentionally and carries oneself with no ego
  • A passion for building a generational brand

Salary Range

$175,000$195,000 USD

Rinsed embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. 

We are also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact [email protected].

The Company
HQ: New York, New York
85 Employees
On-site Workplace
Year Founded: 2019

What We Do

We're a B2B SaaS company, providing car washes with all the tools they need to transition to a subscription model. Modern car washes are fully-automated tunnels that can wash up to 200 cars / hr and they are moving from selling single washes to all-you-can-wash subscriptions. We are giving this $15B underserved market the tools to manage and grow their subscription revenue. Trusted by over 1,600 car washes, we help our customers manage over 5,000,000 active members.

Why Work With Us

We’re a Series B company, backed by YCombinator, Bedrock Capital, Founders Fund, and VMG Capital. We're currently installed at over 1,600 locations and have grown 4x YoY. What we've built so far is just the beginning. Join the team and be part of the founding DNA of building a great product, culture, and company.

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