Senior Coordinator, Print Strategy

Role Specific Information

Job Description

About the Role

As Senior Coordinator, Print Strategy, you will support strategies for how Kohl’s uses products and brands in print and throughout the content marketing ecosystem to increase customer relevance and deepen retailer connection.

What You’ll Do

• Assist with the development, governance and execution of print strategy, ensuring timely delivery and high-quality content to support business objectives

• Partner closely with Product Strategy and Promotional Strategy teams to ensure business priorities are reflected in print content

• Partner closely with the Media team on appropriate direct mail formats, testing opportunities and audience strategy to maximize content effectiveness

• Lead day-to-day development and maintenance of print planning documents and deliverables, communicating changes in content plans to cross-functional teams

• Participate in creative reviews to ensure strategy is reflected in the final marketing

• Stay up-to-date with market trends, audience behaviors and emerging print capabilities

• Leverage research and insights to refine strategies, ensuring that print efforts maximize relevance and effectiveness

• Analyze print performance and produce reports on channel results, offering insights and recommendations for future improvements

• Demonstrate a balance of strategic understanding and attention to detail to implement best practices and drive thoughtful year-over-year optimization of content

• Additional tasks may be assigned

What Skills You Have

Required

• 2+ years of Print Marketing, Marketing Strategy and/or Channel Planning experience

• Detail-oriented, strategic thinker with strong analytical skills

• Ability to quickly translate qualitative and quantitative inputs into actionable insights

• Ability to influence partners to ensure strategies are understood and followed

• Excellent verbal and written communication skills

Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner